{
  "docId": "019dd923-5de0-76bd-a166-35b96b9f3652",
  "docSlug": "7dac09b5ece013e2",
  "documentTitle": "CRYPTO ASSET SURVEY",
  "authorId": "misc",
  "authorName": "Ipsos",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "equity_research",
  "sourceTypeLabel": "Equity research",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.778,
  "pageNumber": 40,
  "pageCount": 79,
  "prevPage": 39,
  "nextPage": 41,
  "slideType": "data_table",
  "function": "analyze_data",
  "density": "dense",
  "nDataPoints": 18,
  "notes": "Data source: Ipsos survey, n=454.",
  "elementsJson": [
    "headline_text",
    "bullet_list",
    "bar_chart_horizontal",
    "footnote"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5de0-76bd-a166-35b96b9f3652/40",
  "deckHref": "/decks/019dd923-5de0-76bd-a166-35b96b9f3652",
  "deckJsonHref": "/decks/019dd923-5de0-76bd-a166-35b96b9f3652.json",
  "deckAnchorHref": "/decks/019dd923-5de0-76bd-a166-35b96b9f3652#slide-40",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "The primary motivations behind purchasing crypto investment funds were consistent with the rationale for purchasing crypto assets.",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd951-f387-7746-bcc9-637167f5ddc5",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.6,
        "w": 0.84,
        "x": 0.08,
        "y": 0.28
      },
      "kind": "chart",
      "text": "Bar chart showing 18 reasons for purchasing crypto funds with percentages.",
      "attrs": null,
      "subkind": "bar-horizontal",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "5fc50d90-6f91-419d-98bf-ea002a24fff7",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "Purchase motivation: 26%",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd951-f387-7746-bcc9-6541ffa76192",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.12,
        "w": 0.94,
        "x": 0.03,
        "y": 0.13
      },
      "kind": "paragraph",
      "text": "The primary motivations behind purchasing crypto investment funds were consistent with the rationale for purchasing crypto assets. The most common reasons were to make more money compared to traditional savings account (26%), as a long-term buy and hold investment because they believed in the value of the technology (21%), as a speculative investment or gamble (21%) or to diversify their portfolio (18%). Men (24% vs. women: 15%) and older Canadians (18-34: 18%; 35-54: 21%; 55+: 37%) were more likely to have purchased crypto funds as a speculative investment.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "528125e0-506b-465f-98b8-443e39243eab",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.04,
        "w": 0.35,
        "x": 0.03,
        "y": 0.91
      },
      "kind": "source-note",
      "text": "Base: Currently own/ used to own crypto investment funds (n=454) Q31. Why did you purchase crypto investment funds?",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "ef1265f5-67a0-4d5c-baff-41997f6d541d",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.5,
        "x": 0.03,
        "y": 0.05
      },
      "kind": "title",
      "text": "Reason(s) For Purchasing Crypto Investment Funds",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "d0bb6d4e-252e-4f3f-9b59-685809bb51cb",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 79,
      "from": 9,
      "beatId": "25e62404-d4cd-4f3a-a9a5-ffa9f93bd096",
      "arcName": "Problem-Agitate-Solution",
      "arcSlug": "problem-agitate-solution",
      "beatName": "Solution",
      "beatSlug": "problem-agitate-solution-solution-provide-relief",
      "evidence": "Detailed data tables and analysis of crypto asset adoption and perceptions",
      "position": 2,
      "confidence": 0.8,
      "parentBeatName": "Resolution",
      "parentBeatSlug": "resolution"
    }
  ],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}