{
  "docId": "019dd923-5de0-76bd-a166-35b96b9f3652",
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  "documentTitle": "CRYPTO ASSET SURVEY",
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  "authorName": "Ipsos",
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  "sourceTypeSlug": "equity_research",
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      "text": "Although half of Canadians were aware of crypto assets and its basic definition (51%), only three in ten said they are familiar with them (30%) whereas more than half (53%) said they aren't.",
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      "text": "Although half of Canadians were aware of crypto assets and its basic definition (51%), only three in ten said they are familiar with them (30%) whereas more than half (53%) said they aren't.\nCanadians' working knowledge of crypto assets was low, and most were unaware of their practical dimension, regulatory aspects and cyber-security ramifications.\nHowever, knowledge of crypto assets was higher among certain demographic subgroups including men, younger Canadians (especially those between 18 and 34), those who earn higher incomes, and those with a more formal education.\nThis was also the case for those who were generally more involved in the financial system altogether such as investors, crypto owners, and those with a higher general financial knowledge.\nThe majority of Canadians (51%) said they don't know who is responsible for regulating crypto assets, while three in ten (31%) said they are not regulated.\nCanadians were evenly split on the role of crypto assets in the current financial system, where 38% believed they play an important role and 38% believed they don't. However, almost half of Canadians (49%) believed that crypto assets will end up playing a key role in the future.\nEven if most Canadians believed crypto assets will be part of the future's financial landscape, the same proportion (49%) don't plan to buy crypto assets over the next year; including almost a third (32%) that say not at all.\n31% of Canadians plan to buy within the next 12 months- with 11% having said they definitely will.",
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      "text": "Public awareness: 51%",
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      "kind": "title",
      "text": "Knowledge and Impressions of Crypto Assets (summary)",
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      "evidence": "Detailed data tables and analysis of crypto asset adoption and perceptions",
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      "evidence": "The deck presents data on crypto asset knowledge and impressions",
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      "objective": "What are the knowledge and impressions of crypto assets?",
      "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
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      "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
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