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  "documentTitle": "IPSOS GLOBAL TRUSTWORTHINESS MONITOR",
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  "notes": "The chart tracks trust and distrust levels across four generations (Baby Boomers, Gen X, Millennials, Gen Z) from 2019 to 2022.",
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      "text": "The key takeaway is that generational divides are not as large or as significant as many would have assumed.",
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      "text": "Trustworthiness (%): 35%",
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      "text": "Baby Boomers, Gen X and Gen Z are trending downward this year and have been for several years. Millennials on the other hand buck the trend, with trust in the sector stable over the last twelve months (after previously declining).",
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      "text": "It is also clear that the different generations are using use the same core criteria to judge the relative trustworthiness of sectors and institutions, and this means that targeting the generational groups for advertising, marketing, or political campaigns assumes a reliable cohort effect based on age alone is likely to be an expensive waste of time.",
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      "text": "Q: Please look at this list of different types of organisations and institutions. In general, do you think each is trustworthy or untrustworthy? Source: Ipsos Global Trustworthiness Monitor: Global: Global Country Average of 16017-17500 online interviews across 21 countries c.500-1000 online interviews per country aged 16/18-74, 2019-2022.",
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      "kind": "title",
      "text": "Trustworthiness (%) in Technology companies",
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