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  "documentTitle": "IPSOS GLOBAL TRUSTWORTHINESS MONITOR",
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      "text": "Across almost all of the sectors we measured, all four generations are moving in the same direction, with all improving (albeit slowly in most cases) except the tech sector.",
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      "text": "Looking across some of the other sectors measured - pharmaceuticals, retail, and the government - we see little variance in the levels of trust between the generations. What is interesting however is the contrast that can be seen between sets of closely-related sectors, for example tech and social media. There is little difference between the young and old towards technology companies, but there is a generational difference when it comes to social media companies, with Baby Boomers trusting social media much less than Gen Z. The two sectors have intrinsic links, so it's interesting to see that the youth trust both, while for the elder generations, they trust tech but that falls away for social media.",
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      "text": "Across almost all of the sectors we measured, all four generations are moving in the same direction, with all improving (albeit slowly in most cases) except the tech sector. Change may be slow in most cases, and trustworthiness in absolute terms is still low, and while there are differences in the strength of sentiment, trust is still growing across all four groups. Even trust in government is up, despite recent political instability in some parts of the world.",
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      "text": "Ipsos Global Trustworthiness Monitor",
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      "text": "Trust across the generations: different but the same",
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