{
  "docId": "019dd923-5de0-76bd-a166-32be1e3a67e1",
  "docSlug": "953555941ab1b24b",
  "documentTitle": "IPSOS GLOBAL TRUSTWORTHINESS MONITOR",
  "authorId": "misc",
  "authorName": "Ipsos",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "industry_analyst",
  "sourceTypeLabel": "Industry analyst",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.778,
  "pageNumber": 57,
  "pageCount": 66,
  "prevPage": 56,
  "nextPage": 58,
  "slideType": "data_table",
  "function": "analyze_data",
  "density": "overcrowded",
  "nDataPoints": 110,
  "notes": "The slide challenges the narrative that younger generations are less trusting, showing older generations often have lower trust levels.",
  "elementsJson": [
    "headline_text",
    "paragraph",
    "data_table",
    "footnote"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5de0-76bd-a166-32be1e3a67e1/57",
  "deckHref": "/decks/019dd923-5de0-76bd-a166-32be1e3a67e1",
  "deckJsonHref": "/decks/019dd923-5de0-76bd-a166-32be1e3a67e1.json",
  "deckAnchorHref": "/decks/019dd923-5de0-76bd-a166-32be1e3a67e1#slide-57",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "It is the older generations who are less trusting of most sectors than Millennials or Gen Z.",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd951-f389-7267-bc96-0cee960c6f2e",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "Trust percentage",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd951-f389-7267-bc96-12591bb544c3",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.23,
        "x": 0.27,
        "y": 0.175
      },
      "kind": "paragraph",
      "text": "One could be forgiven for expecting that younger generations would be less trusting of oil & gas, given the climate crisis facing their futures and the assumptions we often make about how they feel about the environment and sustainability.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "08898316-6cc3-441f-9134-214e8d225485",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.23,
        "x": 0.03,
        "y": 0.175
      },
      "kind": "paragraph",
      "text": "When we turn our attention to looking at how the different generations judge the trustworthiness of different industry sectors and institutions again, we see that the usual narrative of younger generations being less trusting isn't the case at all.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "4a2f81d9-4499-463c-9165-89bcc3c32ee2",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.45,
        "x": 0.52,
        "y": 0.83
      },
      "kind": "source-note",
      "text": "Q: Please look at this list of different types of organisations and institutions. In general, do you think each is trustworthy or untrustworthy? Source: Ipsos Global Trustworthiness Monitor: Global: Global Country Average of 16017 online interviews across 21 countries c.500-1000 online interviews per country aged 16/18-74, August 26-September 9 2022.",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "f004c810-56c1-459c-baf6-8ae6e5c81920",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.45,
        "w": 0.45,
        "x": 0.52,
        "y": 0.28
      },
      "kind": "table",
      "text": "Trust levels by sector and generation",
      "attrs": null,
      "subkind": "data",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "66637da6-30a3-44bf-a038-30d9392f41e3",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.025,
        "w": 0.35,
        "x": 0.52,
        "y": 0.175
      },
      "kind": "title",
      "text": "Trust in sectors by generation",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "4b68e69e-b9b5-4c58-8747-b4508b9b43fd",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Data Story Arc",
      "slug": "data-story-arc",
      "agent": "Storyteller",
      "layer": "slide",
      "matchId": "1457c06d-2d42-49e3-a9ca-8a2881badc64",
      "evidence": "When we turn our attention to looking at how the different generations judge the trustworthiness of different industry sectors and institutions again, we see that the usual narrative of younger gener",
      "confidence": 0.6
    }
  ],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 66,
      "from": 41,
      "beatId": "9c6588dc-b361-454b-be5a-9219f490407c",
      "arcName": "Monroe's Motivated Sequence",
      "arcSlug": "monroes-sequence",
      "beatName": "Action",
      "beatSlug": "monroes-sequence-action",
      "evidence": "The report concludes with recommendations and insights for business and government leaders to improve trustworthiness.",
      "position": 4,
      "confidence": 0.8,
      "parentBeatName": "Resolution",
      "parentBeatSlug": "resolution"
    }
  ],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}