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  "documentTitle": "IPSOS GLOBAL TRUSTWORTHINESS MONITOR",
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  "notes": "The table compares the percentage of respondents selecting specific trust drivers across generations, with a 'vs All' delta column.",
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      "text": "But despite these differences and variations in the strength of feeling, all four generational groups regard the same four trust drivers; reliability, openness/transparency, responsibility, and value for the price, as the most important and in the same rank order.",
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      "text": "Q: Which two or three of the following attributes, if any, are most important to you when deciding whether or not to trust an organisation or institution? Source: Ipsos Global Trustworthiness Monitor...",
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