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  "documentTitle": "IPSOS GLOBAL TRUSTWORTHINESS MONITOR",
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  "notes": "Includes contact information for the Ipsos Corporate Reputation team.",
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      "text": "Leaders need to be armed with a clear understanding of what creates trust in their company, what destroys it, and the actions they can take to protect their most valuable asset",
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      "text": "Trust in business leaders varies a great deal across the globe; the same is true when we ask people whether business leaders behave ethically, and whether they’re a force for good. Sentiment is more positive in countries such as India, China, Saudi Arabia and Japan, where businesses are more likely to be seen as engines of dynamism and progress, than in many of the more sceptical European or North American nations.",
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      "text": "Expectations of the role that corporates should play in society are fundamentally changing, as businesses become more purpose-driven, employees more assertive and leaders more vocal. As the trust landscape shifts, business leaders need to be armed with a clear understanding of what creates (and destroys) their most valuable asset.",
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      "text": "Just 3 in 10 of the global public trust business leaders to tell the truth. But many others are reserving judgement, and will be receptive to positive, authentic stories from business leaders about the good things they’re doing, and how they contribute to wider society.",
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      "text": "To find out more, please contact: matthew.painter@ipsos.com Managing Director, Ipsos Corporate Reputation",
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