{
  "docId": "019dd923-5de0-76bd-a166-32be1e3a67e1",
  "docSlug": "953555941ab1b24b",
  "documentTitle": "IPSOS GLOBAL TRUSTWORTHINESS MONITOR",
  "authorId": "misc",
  "authorName": "Ipsos",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "industry_analyst",
  "sourceTypeLabel": "Industry analyst",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.778,
  "pageNumber": 49,
  "pageCount": 66,
  "prevPage": 48,
  "nextPage": 50,
  "slideType": "key_messages",
  "function": "summarize",
  "density": "overcrowded",
  "nDataPoints": 0,
  "notes": null,
  "elementsJson": [
    "paragraph",
    "quote_block",
    "photo"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5de0-76bd-a166-32be1e3a67e1/49",
  "deckHref": "/decks/019dd923-5de0-76bd-a166-32be1e3a67e1",
  "deckJsonHref": "/decks/019dd923-5de0-76bd-a166-32be1e3a67e1.json",
  "deckAnchorHref": "/decks/019dd923-5de0-76bd-a166-32be1e3a67e1#slide-49",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "It is an incredibly polarised environment that we operate in. You have to be very, very open about where you will draw the line and where as a corporate you want to take a stand.",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd951-f388-7190-9dfa-3885a8b1ee67",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 1,
        "w": 0.479,
        "x": 0.521,
        "y": 0
      },
      "kind": "image",
      "text": null,
      "attrs": null,
      "subkind": "photo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "7e30a437-f2a3-459d-9563-322fac881875",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.115,
        "w": 0.238,
        "x": 0.27,
        "y": 0.381
      },
      "kind": "paragraph",
      "text": "Why is this? Clearly, global media - and social media - make it much easier nowadays for business leaders to speak to a wider audience, and to show that their values are aligned with those of their customers, employees and other stakeholders.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "4203b7dc-f7cf-4d3d-b906-938d1ae90673",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.355,
        "w": 0.238,
        "x": 0.031,
        "y": 0.381
      },
      "kind": "paragraph",
      "text": "Speaking out may alienate stakeholders who don't share your worldview, as well as making you vulnerable to charges of hypocrisy if your own business doesn't 'walk the talk'. As a Chief Communications Officer and member of the Ipsos Reputation Council notes, \"it is an incredibly polarised environment that we operate in. You have to be very, very open about where you will draw the line and where as a corporate you want to take a stand. You have to be consistent; if you are going to cross that line, you can't row it back.\"",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "7f2d50a5-0e7a-42dd-bb33-0a6a85cec922",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.115,
        "w": 0.238,
        "x": 0.27,
        "y": 0.181
      },
      "kind": "paragraph",
      "text": "Nevertheless, it seems the genie is out of the bottle - more and more business leaders are finding their voices on the global stage, and on the whole the public are pretty relaxed about it.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "87af4a8c-f36a-4836-8a29-f026f9541628",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.115,
        "w": 0.238,
        "x": 0.031,
        "y": 0.181
      },
      "kind": "paragraph",
      "text": "This corporate activism carries risks. Many of these social, cultural and identity issues are highly polarising, especially for corporations which have a presence in multiple countries.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "d41c6dd0-404d-4a14-bf65-2117b77be9b4",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "quote",
      "text": "it is an incredibly polarised environment that we operate in. You have to be very, very open about where you will draw the line and where as a corporate you want to take a stand. You have to be consistent; if you are going to cross that line, you can't row it back. — Ipsos Reputation Council",
      "attrs": null,
      "subkind": null,
      "toolName": "Authority citation",
      "toolSlug": "authority-citation",
      "confidence": null,
      "componentId": "019dd951-f388-7190-9dfa-3c4f49312c12",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.018,
        "w": 0.192,
        "x": 0.031,
        "y": 0.939
      },
      "kind": "source-note",
      "text": "Ipsos Global Trustworthiness Monitor",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "98d82ad6-05be-4d92-b453-a78c1c3b21eb",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.021,
        "w": 0.175,
        "x": 0.802,
        "y": 0.033
      },
      "kind": "title",
      "text": "Trust in business leadership",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "707d1f27-2071-4cab-bba5-d768dcee2f78",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Audience Definition",
      "slug": "audience-definition",
      "agent": "Storyteller",
      "layer": "slide",
      "matchId": "945b2377-8526-451c-a544-e71e053b174a",
      "evidence": "Speaking out may alienate stakeholders who don't share your worldview, as well as making you vulnerable to charges of hypocrisy if your own business doesn't 'walk the talk'.",
      "confidence": 0.7
    },
    {
      "name": "Storytelling Effect",
      "slug": "storytelling-effect",
      "agent": "Storyteller",
      "layer": "slide",
      "matchId": "3a22a820-e628-4fff-b9d4-a3b54f0c2f64",
      "evidence": "This corporate activism carries risks. Many of these social, cultural and identity issues are highly polarising, especially for corporations which have a presence in multiple countries.",
      "confidence": 0.6
    }
  ],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 66,
      "from": 41,
      "beatId": "9c6588dc-b361-454b-be5a-9219f490407c",
      "arcName": "Monroe's Motivated Sequence",
      "arcSlug": "monroes-sequence",
      "beatName": "Action",
      "beatSlug": "monroes-sequence-action",
      "evidence": "The report concludes with recommendations and insights for business and government leaders to improve trustworthiness.",
      "position": 4,
      "confidence": 0.8,
      "parentBeatName": "Resolution",
      "parentBeatSlug": "resolution"
    }
  ],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}