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      "text": "Our core thinking on the topic of trust is that it is a slow-changing phenomenon whose inertia is tied to the deep-held values that define us as individuals.",
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      "text": "We are seeing the world’s most trusted professions (doctors, scientists, teachers) returning to levels of trust seen before the pandemic – gains were made for professions in how they responded to the crisis.",
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      "text": "As things return to normal, there will be little to challenge our deeply held pre-formed opinions of how much we trust different professions, and so perceptions are unlikely to change soon. Anyone looking for change will likely find it at the sector level.",
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      "text": "Our core thinking on the topic of trust is that it is a slow-changing phenomenon whose inertia is tied to the deep-held values that define us as individuals – it took an event the scale of the COVID-19 pandemic to significantly change trust in professions, which had been stable for many years.",
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      "text": "To find out more, please contact:",
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      "text": "michael.clemence@ipsos.com\nSenior Consultant,\nIpsos Trends and Futures",
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