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  "documentTitle": "IPSOS GLOBAL TRUSTWORTHINESS MONITOR",
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  "notes": "The slide discusses the persistence of pre-formed opinions and the retention of pandemic-related trust gains in specific sectors like pharma and food & drink.",
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      "text": "If the past is our guide, we are likely to see similar results to 2022 in 2023",
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      "text": "especially at the global level, there has been little to dislodge our pre-formed opinions about how far we trust doctors and politicians. And the way we interact with different groups hasn’t changed much either, so our everyday experiences will reinforce what we already think.",
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      "text": "Where we see the potential for further change is at the sector level. Most also saw pandemic boosts, but unlike with professions these have been retained into 2022. The pharmaceutical industry and food & drink companies are the standouts. Globally they are in the top three most trusted sectors, with a third saying they find them trustworthy (34% and 33% respectively). Since 2019, their trust scores have risen by nine and eight percentage points.",
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      "text": "If this pattern persists it poses interesting opportunities for those looking to build trust. How can individual professions or companies connect their lower personal perceptions with the improved standing of their industries more broadly?",
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      "text": "The impression given by the 2022 data is that trust in professions is returning to “normal”. After some short-lived increases in the professions closest to dealing with the pandemic – doctors, scientists, teachers and politicians – people are now returning to their long-held perceptions of the value and trustworthiness of these professions.",
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