{
  "docId": "019dd923-5de0-76bd-a166-32be1e3a67e1",
  "docSlug": "953555941ab1b24b",
  "documentTitle": "IPSOS GLOBAL TRUSTWORTHINESS MONITOR",
  "authorId": "misc",
  "authorName": "Ipsos",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "industry_analyst",
  "sourceTypeLabel": "Industry analyst",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.778,
  "pageNumber": 40,
  "pageCount": 66,
  "prevPage": 39,
  "nextPage": 41,
  "slideType": "data_table",
  "function": "analyze_data",
  "density": "dense",
  "nDataPoints": 24,
  "notes": "The slide uses a grouped bar chart format to display longitudinal survey data.",
  "elementsJson": [
    "headline_text",
    "paragraph",
    "bar_chart_horizontal",
    "footnote"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5de0-76bd-a166-32be1e3a67e1/40",
  "deckHref": "/decks/019dd923-5de0-76bd-a166-32be1e3a67e1",
  "deckJsonHref": "/decks/019dd923-5de0-76bd-a166-32be1e3a67e1.json",
  "deckAnchorHref": "/decks/019dd923-5de0-76bd-a166-32be1e3a67e1#slide-40",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "While politicians remain rooted to the bottom of the table, they have benefitted from the past few years – albeit very slightly.",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd951-f389-7267-bc94-e74d04a23683",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.55,
        "w": 0.44,
        "x": 0.51,
        "y": 0.23
      },
      "kind": "chart",
      "text": "Trustworthiness and Untrustworthiness percentages for Politicians, Gov ministers, and Ad execs from 2018-2022.",
      "attrs": null,
      "subkind": "bar-grouped",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "867ea709-5ed7-4b16-b2cd-ae7a8de18d9a",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "Trustworthiness (%): 67",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd951-f389-7267-bc94-e99e40c9d2ce",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.4,
        "w": 0.23,
        "x": 0.27,
        "y": 0.175
      },
      "kind": "paragraph",
      "text": "Underneath this headline we can see different trajectories through the pandemic: for instance trust has risen more in India and Germany... We also found a slight uptick for advertising executives, who are now one point ahead of government ministers.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "8d85e73f-63f4-40e1-8b77-8333e35cf9b8",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.3,
        "w": 0.23,
        "x": 0.03,
        "y": 0.175
      },
      "kind": "paragraph",
      "text": "(Small) snakes and ladders. Some of the most notable shifts we have seen were among the least trusted professions. While politicians remain rooted to the bottom of the table, they have benefitted from the past few years – albeit very slightly.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "f95886e9-84f3-4935-80a8-fddc9705073b",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.44,
        "x": 0.51,
        "y": 0.83
      },
      "kind": "source-note",
      "text": "Q: Please look at this list of different types of people. In general, do you think each is trustworthy or untrustworthy in your country? Source: Ipsos Global Trustworthiness Monitor.",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "d796ead9-8136-4ce6-ae9e-d79cfd62744d",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.43,
        "x": 0.509,
        "y": 0.175
      },
      "kind": "title",
      "text": "Three least trusted professions 2018-2022",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "cfd820be-82b0-4a76-8ca2-e7852644c1bf",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "2x2 matrix",
      "slug": "matrix-2x2",
      "agent": null,
      "layer": "slide",
      "matchId": "b3852337-f1f6-4b02-a4b6-4e92df5ff95a",
      "evidence": "chart/bar-grouped: Trustworthiness and Untrustworthiness percentages for Politicians, Gov ministers, and Ad execs from 2018-2022.",
      "confidence": 0.5
    }
  ],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 40,
      "from": 29,
      "beatId": "19bc2934-cbe7-49fe-b586-f766ea3bad2c",
      "arcName": "Monroe's Motivated Sequence",
      "arcSlug": "monroes-sequence",
      "beatName": "Visualization",
      "beatSlug": "monroes-sequence-visualization",
      "evidence": "The report uses data and statistics to visualize trust trends across sectors and institutions.",
      "position": 3,
      "confidence": 0.8,
      "parentBeatName": "Evidence",
      "parentBeatSlug": "evidence"
    }
  ],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}