{
  "docId": "019dd923-5de0-76bd-a166-32be1e3a67e1",
  "docSlug": "953555941ab1b24b",
  "documentTitle": "IPSOS GLOBAL TRUSTWORTHINESS MONITOR",
  "authorId": "misc",
  "authorName": "Ipsos",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "industry_analyst",
  "sourceTypeLabel": "Industry analyst",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.778,
  "pageNumber": 3,
  "pageCount": 66,
  "prevPage": 2,
  "nextPage": 4,
  "slideType": "executive_summary",
  "function": "summarize",
  "density": "overcrowded",
  "nDataPoints": 44,
  "notes": "The slide uses a dual-bar chart to contrast trust and untrustworthiness across 11 sectors, including year-over-year changes.",
  "elementsJson": [
    "headline_text",
    "paragraph",
    "bar_chart_horizontal",
    "footnote"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5de0-76bd-a166-32be1e3a67e1/3",
  "deckHref": "/decks/019dd923-5de0-76bd-a166-32be1e3a67e1",
  "deckJsonHref": "/decks/019dd923-5de0-76bd-a166-32be1e3a67e1.json",
  "deckAnchorHref": "/decks/019dd923-5de0-76bd-a166-32be1e3a67e1#slide-3",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "Given the way trust in institutions and brands has traditionally been seen over the years, we might expect this to be the point where we reveal that global trust has taken another turn for the worse.",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd951-f388-7190-9df8-acd47a7133ab",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.65,
        "w": 0.46,
        "x": 0.51,
        "y": 0.17
      },
      "kind": "chart",
      "text": "Global trustworthiness (%) by sector",
      "attrs": null,
      "subkind": "bar-horizontal",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "21de4941-718f-4ed8-9568-130433304c9d",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "Trustworthiness (%): 34%",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd951-f388-7190-9df8-b2e92b40475d",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.35,
        "w": 0.23,
        "x": 0.27,
        "y": 0.17
      },
      "kind": "paragraph",
      "text": "new things to alarm and worry us; a burgeoning global financial and cost of living crisis, a slumping economy, the war in Ukraine, political upheavals in leadership changes in several large and geo-politically influential countries...",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "8ae128bf-7033-4d56-9c23-77ac02161d59",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.35,
        "w": 0.23,
        "x": 0.03,
        "y": 0.48
      },
      "kind": "paragraph",
      "text": "It would be an understatement to say that 2022 was an interesting year. When we wrote the last Global Trustworthiness report, the COVID-19 pandemic was the top concern for the public in our What Worries the World survey.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "c3edf74a-c98a-4101-bf06-1de95c04908a",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.46,
        "x": 0.51,
        "y": 0.83
      },
      "kind": "source-note",
      "text": "Source: Ipsos Global Trustworthiness Monitor: Global: Global Country Average of 16017 online interviews across 21 countries c.500-1000 online interviews per country aged 16/18-74, August 26-September 9 2022.",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "7e3f6eeb-f28d-4ff2-99ed-3152971acc30",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.23,
        "x": 0.03,
        "y": 0.34
      },
      "kind": "title",
      "text": "Reading between the headlines",
      "attrs": null,
      "subkind": "action-title",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "818c3ece-ff8c-4b5f-aff7-8593443ae256",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.12,
        "w": 0.23,
        "x": 0.03,
        "y": 0.17
      },
      "kind": "title",
      "text": "Foreword Trust in 2022",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "4d6cd48f-07ee-45cd-9707-250952c60c9d",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Action Titles",
      "slug": "action-titles",
      "agent": "Architect",
      "layer": "slide",
      "matchId": "a9425b48-e69b-46d1-8a90-b852cb776273",
      "evidence": "The title 'Reading between the headlines' is an action title that grabs the reader's attention.",
      "confidence": 0.7
    },
    {
      "name": "Executive summary",
      "slug": "executive-summary",
      "agent": null,
      "layer": "slide",
      "matchId": "992f0c20-d89c-4ae6-bba0-1dfd95c11ed8",
      "evidence": "This slide contains a summary of the report's key findings, making it an executive summary.",
      "confidence": 0.9
    }
  ],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 5,
      "from": 1,
      "beatId": "33840776-e225-4e99-9475-23f0970f6da3",
      "arcName": "Monroe's Motivated Sequence",
      "arcSlug": "monroes-sequence",
      "beatName": "Attention",
      "beatSlug": "monroes-sequence-attention",
      "evidence": "The introduction and executive summary grab the reader's attention, highlighting the importance of trustworthiness.",
      "position": 0,
      "confidence": 0.8,
      "parentBeatName": "Hook",
      "parentBeatSlug": "hook"
    }
  ],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}