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      "text": "sally.braidwood@ipsos.com Director and Service Line Lead, Ipsos Corporate Reputation",
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      "text": "One of the benefits of being trusted is less regulatory risk. The evidence indicates that there is no global push for increased regulation, which would seem to indicate that there is no crisis in trust.\nA majority of the global public across 21 countries feel that current levels of regulation for companies across a range of sectors are appropriate.\nRegulation brings certainty which is highly desirable for business planning. Multinational companies heavily favour well-regulated markets – the behaviours required by highly regulated markets are the values people look for when judging the trustworthiness of sectors and companies.",
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