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  "documentTitle": "IPSOS GLOBAL TRUSTWORTHINESS MONITOR",
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      "kind": "paragraph",
      "text": "Further, the rise of stakeholder capitalism has seen businesses shift their focus from generating shareholder profits to making a genuine and positive contribution to its many stakeholders. In this process there have been large-scale changes to how businesses operate and legislative change has not necessarily kept pace with the market.",
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      "text": "It is in this context that increased regulation can be welcomed by businesses to ensure an even playing field and everyone operating to the same higher standard.",
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      "text": "Indeed, it can be argued that the ultimate aim of the regulation is to ensure all companies and institutions operate to the same high standard; that they act responsibly. And so, it is useful to compare public attitudes toward regulation with attitudes toward responsible behaviour.",
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      "text": "Multinational companies heavily favour stable and well-regulated markets in their growth planning having witnessed many endure reputational decline after failing to do so. As one Council member put it, \"regulation brings certainty which is highly desirable in business planning\".",
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      "text": "Another point of contention in the regulatory discussion is the assumption that business does not want it. Again, we explored this with our Reputation Council members and found appetite from businesses for increased regulation in certain circumstances.",
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      "text": "Source: Ipsos Reputation Council 2022 Base: 79. Interviews were conducted with Reputation Council members globally between April – June 2022, either in person, by telephone or video call.",
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