{
  "docId": "019dd923-5de0-76bd-a166-32be1e3a67e1",
  "docSlug": "953555941ab1b24b",
  "documentTitle": "IPSOS GLOBAL TRUSTWORTHINESS MONITOR",
  "authorId": "misc",
  "authorName": "Ipsos",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "industry_analyst",
  "sourceTypeLabel": "Industry analyst",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.778,
  "pageNumber": 23,
  "pageCount": 66,
  "prevPage": 22,
  "nextPage": 24,
  "slideType": "industry_trends",
  "function": "analyze_data",
  "density": "overcrowded",
  "nDataPoints": 10,
  "notes": "The chart shows a negative correlation between trust and the desire for more regulation.",
  "elementsJson": [
    "headline_text",
    "bubble_chart",
    "paragraph",
    "footnote"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5de0-76bd-a166-32be1e3a67e1/23",
  "deckHref": "/decks/019dd923-5de0-76bd-a166-32be1e3a67e1",
  "deckJsonHref": "/decks/019dd923-5de0-76bd-a166-32be1e3a67e1.json",
  "deckAnchorHref": "/decks/019dd923-5de0-76bd-a166-32be1e3a67e1#slide-23",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "The tech sector is one of the strongest performers with 59% of citizens across markets feeling it is adequately regulated, compared to just 44% for social media companies which make up the poorest-performing sector.",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd951-f388-7190-9df7-f021554944fe",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.5,
        "w": 0.4,
        "x": 0.03,
        "y": 0.25
      },
      "kind": "chart",
      "text": "Scatter plot of trust vs regulation",
      "attrs": null,
      "subkind": "scatter",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "2420a8d3-52ed-4317-bd29-3ec2fa803d10",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "Trustworthiness: 63%",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd951-f388-7190-9df7-f71e08f103cd",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.25,
        "w": 0.22,
        "x": 0.51,
        "y": 0.18
      },
      "kind": "paragraph",
      "text": "The distinction between social media companies and technology companies is important. The tech sector is one of the strongest performers with 59% of citizens across markets feeling it is adequately regulated, compared to just 44% for social media companies.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "0e9f4965-0a7e-4456-84d4-a0356ae0ab56",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.3,
        "w": 0.22,
        "x": 0.75,
        "y": 0.41
      },
      "kind": "paragraph",
      "text": "However, government attempts to enforce regulation on global social media companies have yielded limited success... the majority of Council members from our Reputation Council report don't agree that globalisation in itself has rendered attempts to regulate futile.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "28335a46-820e-49f8-86e2-a7905230c50b",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.25,
        "w": 0.22,
        "x": 0.51,
        "y": 0.45
      },
      "kind": "paragraph",
      "text": "The rise of social media platforms as primary information channels... has added weight to calls for greater transparency... The 2021 Reuters Institute Digital News Report found that more than half of Facebook and Twitter users consumed news on the sites.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "44c1ac86-86b1-4eb2-8fdd-30f0b9d27b84",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.22,
        "x": 0.75,
        "y": 0.18
      },
      "kind": "paragraph",
      "text": "found that among internet users across 20 countries, just 63% trust it, down 11 points from 2019. Public concern is centred on privacy and governance, suggesting pressure on governments to better regulate the sector is rising.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "8012511a-27fe-435b-9710-1bd6ab7fc23e",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.4,
        "x": 0.03,
        "y": 0.85
      },
      "kind": "source-note",
      "text": "Source: Ipsos Global Trustworthiness Monitor: Global Country Average of 16017 online interviews across 21 countries c.500-1000 online interviews per country aged 16/18-65-75, August 26-September 9 2022.",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "a5c6a6be-b804-460a-8bda-c6cc7d0952a9",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.3,
        "x": 0.03,
        "y": 0.18
      },
      "kind": "title",
      "text": "Global trust vs sector regulation",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "a2849a3d-9162-4a95-ac7c-a9ffec678c98",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 28,
      "from": 16,
      "beatId": "8021cb6b-fd73-47e4-8f99-0e89aa5fc437",
      "arcName": "Monroe's Motivated Sequence",
      "arcSlug": "monroes-sequence",
      "beatName": "Satisfaction",
      "beatSlug": "monroes-sequence-satisfaction",
      "evidence": "The report provides insights into the relationship between trust and regulation, offering potential solutions.",
      "position": 2,
      "confidence": 0.8,
      "parentBeatName": "Turn",
      "parentBeatSlug": "turn"
    }
  ],
  "loops": [
    {
      "to": 28,
      "from": 16,
      "name": "Cost Of Inaction",
      "slug": "27-cost-of-inaction",
      "bestFor": "Urgent budget requests, compliance, risk mitigation",
      "matchId": "0051a760-4f8b-4230-ad8f-3b87d6915327",
      "evidence": "The report highlights the potential consequences of low trust in various sectors and institutions.",
      "position": 1,
      "objective": "What are the consequences of low trust?",
      "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
      "confidence": 0.7,
      "description": "Quantify what happens if the audience does nothing"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}