{
  "docId": "019dd923-5de0-76bd-a166-32be1e3a67e1",
  "docSlug": "953555941ab1b24b",
  "documentTitle": "IPSOS GLOBAL TRUSTWORTHINESS MONITOR",
  "authorId": "misc",
  "authorName": "Ipsos",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "industry_analyst",
  "sourceTypeLabel": "Industry analyst",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.778,
  "pageNumber": 17,
  "pageCount": 66,
  "prevPage": 16,
  "nextPage": 18,
  "slideType": "industry_trends",
  "function": "analyze_data",
  "density": "dense",
  "nDataPoints": 32,
  "notes": "The chart shows 8 distinct trust drivers, each with data points for 4 years (2019-2022).",
  "elementsJson": [
    "headline_text",
    "line_chart",
    "callout_box",
    "footnote",
    "photo"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5de0-76bd-a166-32be1e3a67e1/17",
  "deckHref": "/decks/019dd923-5de0-76bd-a166-32be1e3a67e1",
  "deckJsonHref": "/decks/019dd923-5de0-76bd-a166-32be1e3a67e1.json",
  "deckAnchorHref": "/decks/019dd923-5de0-76bd-a166-32be1e3a67e1#slide-17",
  "components": [
    {
      "bbox": {
        "h": 0.28,
        "w": 0.38,
        "x": 0.57,
        "y": 0.6
      },
      "kind": "callout",
      "text": "The flattery and celebrity culture surrounding companies often associated with Silicon Valley is dissipating",
      "attrs": null,
      "subkind": "primary",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "727816fe-7b97-462a-9c73-b84082885c75",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.55,
        "w": 0.38,
        "x": 0.03,
        "y": 0.26
      },
      "kind": "chart",
      "text": "Line chart showing trust drivers from 2019 to 2022",
      "attrs": null,
      "subkind": "line",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "c3815a51-dbc5-445f-82a7-8686c0a78cf3",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 1,
        "w": 0.48,
        "x": 0.52,
        "y": 0
      },
      "kind": "image",
      "text": "Aerial view of Silicon Valley",
      "attrs": null,
      "subkind": "photo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "19b16a01-a34c-4f15-9846-3905fdc5f318",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.55,
        "w": 0.12,
        "x": 0.38,
        "y": 0.26
      },
      "kind": "list",
      "text": "List of trust drivers with their 2022 percentages",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "2a2e2672-12b7-4f8c-9ae7-c694c9c972cc",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "Trust drivers: 52%",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd951-f388-7190-9df7-7f6a11610115",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.06,
        "w": 0.45,
        "x": 0.03,
        "y": 0.83
      },
      "kind": "source-note",
      "text": "Q: To what extent, if at all, would you agree or disagree with the following statements about Technology Companies? Source: Ipsos Global Trustworthiness Monitor: Global: Global Country Average of 16017-17500 online interviews across 21 countries c.500-1000 online interviews per country aged 16/18-74, 2019-2022.",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "5e50c63c-ffbc-4fd4-b073-57aadf2308d9",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.35,
        "x": 0.03,
        "y": 0.17
      },
      "kind": "title",
      "text": "Technology: Trust drivers over time (%)",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "42d11413-8797-4ca0-8346-32e1d54eaa63",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Chartjunk Elimination",
      "slug": "chartjunk-elimination",
      "agent": "Designer",
      "layer": "slide",
      "matchId": "336e7610-9dff-4e3f-8073-bdb7368b340e",
      "evidence": "chart/line: Line chart showing trust drivers from 2019 to 2022",
      "confidence": 0.5
    }
  ],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 28,
      "from": 16,
      "beatId": "8021cb6b-fd73-47e4-8f99-0e89aa5fc437",
      "arcName": "Monroe's Motivated Sequence",
      "arcSlug": "monroes-sequence",
      "beatName": "Satisfaction",
      "beatSlug": "monroes-sequence-satisfaction",
      "evidence": "The report provides insights into the relationship between trust and regulation, offering potential solutions.",
      "position": 2,
      "confidence": 0.8,
      "parentBeatName": "Turn",
      "parentBeatSlug": "turn"
    }
  ],
  "loops": [
    {
      "to": 28,
      "from": 16,
      "name": "Cost Of Inaction",
      "slug": "27-cost-of-inaction",
      "bestFor": "Urgent budget requests, compliance, risk mitigation",
      "matchId": "0051a760-4f8b-4230-ad8f-3b87d6915327",
      "evidence": "The report highlights the potential consequences of low trust in various sectors and institutions.",
      "position": 1,
      "objective": "What are the consequences of low trust?",
      "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
      "confidence": 0.7,
      "description": "Quantify what happens if the audience does nothing"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}