{
  "docId": "019dd923-5de0-76bd-a166-32be1e3a67e1",
  "docSlug": "953555941ab1b24b",
  "documentTitle": "IPSOS GLOBAL TRUSTWORTHINESS MONITOR",
  "authorId": "misc",
  "authorName": "Ipsos",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "industry_analyst",
  "sourceTypeLabel": "Industry analyst",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.778,
  "pageNumber": 16,
  "pageCount": 66,
  "prevPage": 15,
  "nextPage": 17,
  "slideType": "industry_trends",
  "function": "analyze_data",
  "density": "dense",
  "nDataPoints": 32,
  "notes": "The chart tracks 8 distinct trust drivers for the pharmaceutical industry from 2019 to 2022.",
  "elementsJson": [
    "headline_text",
    "paragraph",
    "line_chart"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5de0-76bd-a166-32be1e3a67e1/16",
  "deckHref": "/decks/019dd923-5de0-76bd-a166-32be1e3a67e1",
  "deckJsonHref": "/decks/019dd923-5de0-76bd-a166-32be1e3a67e1.json",
  "deckAnchorHref": "/decks/019dd923-5de0-76bd-a166-32be1e3a67e1#slide-16",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "In the wake of COVID-19, trust in the pharmaceutical sector continues to improve, and it is now globally the most trusted of the sectors and institutions we measured.",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd951-f388-7190-9df7-61c2acd1e756",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.6,
        "w": 0.45,
        "x": 0.5,
        "y": 0.17
      },
      "kind": "chart",
      "text": "Pharmaceuticals: Trust drivers over time (%)",
      "attrs": null,
      "subkind": "line",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "6d199739-b907-4f05-858e-79d2117f49ad",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "Trust driver percentage: 52%",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd951-f388-7190-9df7-65c7138193ba",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.5,
        "w": 0.25,
        "x": 0.06,
        "y": 0.31
      },
      "kind": "paragraph",
      "text": "So where have these drivers of trust influenced the results seen in this year’s Global Trustworthiness Monitor? In the wake of COVID-19, trust in the pharmaceutical sector continues to improve...",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "a998e76b-b33d-4730-85b7-11ddc77aedd6",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.4,
        "x": 0.5,
        "y": 0.83
      },
      "kind": "source-note",
      "text": "Q: To what extent, if at all, would you agree or disagree with the following statements about Pharmaceuticals? Source: Ipsos Global Trustworthiness Monitor...",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "1168f149-764c-4d4e-be3e-edb5d7037d3a",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.15,
        "x": 0.06,
        "y": 0.18
      },
      "kind": "title",
      "text": "The impact of these drivers",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "b580866f-8127-45ff-8b2a-ad5e82ac373c",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Chart Selection Guide",
      "slug": "chart-selection-guide",
      "agent": "Designer",
      "layer": "slide",
      "matchId": "42af36bb-11e0-46ab-9e78-9ea2a13ddb68",
      "evidence": "chart/line: Pharmaceuticals: Trust drivers over time (%)",
      "confidence": 0.6
    },
    {
      "name": "Data Story Arc",
      "slug": "data-story-arc",
      "agent": "Storyteller",
      "layer": "slide",
      "matchId": "f11ec279-882e-4c1a-a70b-255153539630",
      "evidence": "In the wake of COVID-19, trust in the pharmaceutical sector continues to improve...",
      "confidence": 0.7
    }
  ],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 28,
      "from": 16,
      "beatId": "8021cb6b-fd73-47e4-8f99-0e89aa5fc437",
      "arcName": "Monroe's Motivated Sequence",
      "arcSlug": "monroes-sequence",
      "beatName": "Satisfaction",
      "beatSlug": "monroes-sequence-satisfaction",
      "evidence": "The report provides insights into the relationship between trust and regulation, offering potential solutions.",
      "position": 2,
      "confidence": 0.8,
      "parentBeatName": "Turn",
      "parentBeatSlug": "turn"
    }
  ],
  "loops": [
    {
      "to": 28,
      "from": 16,
      "name": "Cost Of Inaction",
      "slug": "27-cost-of-inaction",
      "bestFor": "Urgent budget requests, compliance, risk mitigation",
      "matchId": "0051a760-4f8b-4230-ad8f-3b87d6915327",
      "evidence": "The report highlights the potential consequences of low trust in various sectors and institutions.",
      "position": 1,
      "objective": "What are the consequences of low trust?",
      "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
      "confidence": 0.7,
      "description": "Quantify what happens if the audience does nothing"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}