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      "text": "This demonstrates business sensitivity to the role it plays in ‘corporate citizenry’, that in some cases ‘behaving responsibly’ involves taking a position on geo-political and global affairs, and a lack of doing so could corrode trust.",
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      "text": "(Council members) disagreed with the statement that ‘businesses should stay silent when it comes to a crisis of the magnitude of the war in Ukraine’. This demonstrates business sensitivity to the role it plays in ‘corporate citizenry’, that in some cases ‘behaving responsibly’ involves taking a position on geo-political and global affairs, and a lack of doing so could corrode trust.",
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      "text": "Transparency is more opaque. It can take different forms depending on the sector or organisation. Take government for instance. The public expects its representatives are working and living up to a certain standard and failing this can be to a politician’s (and by extension their party’s or government’s) detriment. Transparency for the oil and gas sector may be reporting its green investments as a percentage of total investments, rather than just the actual spend (which will often be a huge sum, but not when considered relative to its traditional oil and gas exploration investment). And the technology sector must reassure its customers on how it uses their data to avoid claims of misuse. But there is a binding theme across these three sector examples, and others that could be listed; accountability - and showing a willingness to be held to it.",
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      "text": "Behaving responsibly, like transparency, can be seen in different ways for different sectors, but is again bound by a common thread - how it interacts with society at large, and how it operates from a values-based perspective. Companies should know this, and from wider Ipsos research, we can highlight the awareness organisations have of the risk to business if the values the public hold as important are not reflected. In our most recent Ipsos Reputation Council Report - made up of the views of 117 senior communicators from some of the biggest corporations in the world - almost three-quarters of these communication professionals",
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      "text": "A global perspective: all is not lost",
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