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  "documentTitle": "IPSOS GLOBAL TRUSTWORTHINESS MONITOR",
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      "kind": "callout",
      "text": "Reliability, transparency, and behaving responsibly; stick to these and a sector or institution gives itself a good foundation to be trustworthy",
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      "text": "Importance percentage: 36%",
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      "text": "Before diving into the detail, it’s useful to understand what’s important for the public when deciding whether an organisation is trustworthy. The leading themes and corporate behaviours remain the same as they have done for previous years, at both a global and regional level. Reliability, transparency, and behaving responsibly; stick to these and a sector or institution gives itself a good foundation to be trustworthy, which Ipsos views as the anticipation of persistently positive behaviour.",
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      "text": "Q: Which two or three of the following attributes, if any, are most important to you when deciding whether or not to trust an organisation or institution? Source: Ipsos Global Trustworthiness Monitor: Global: Global Country Average of 16017 online interviews across 21 countries c.500-1000 online interviews per country aged 16/18-74, August 26-September 9 2022.",
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