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  "documentTitle": "IPSOS GLOBAL TRUSTWORTHINESS MONITOR",
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  "notes": "The slide uses a famous quote about changing one's mind to contrast with the stability of trust trends in global industries.",
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      "text": "Unlike other sectors measured, the trustworthiness of technology companies globally has declined four percentage points since 2019.",
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      "text": "Because, as seen in this report’s introduction, it is the view of the Ipsos Global Trustworthiness Monitor that the facts haven’t changed, so neither should our minds, and that trust continues to be on the rise for almost all sectors and institutions measured this year – a strong assertion given claims that trust is in crisis.",
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      "kind": "paragraph",
      "text": "Broken down, there is regional consistency in rankings when it comes to our global data, with pharmaceuticals and food & drink at the top as the most trustworthy sectors, the government and social media companies at the bottom.",
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      "kind": "paragraph",
      "text": "A quote attributed to both Winston Churchill and John Maynard Keynes, and applicable to many things, but not in the case of the direction of trust in global industries.",
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      "text": "There is one sector that is noteworthy for its variation however; tech. Unlike other sectors measured, the trustworthiness of technology companies globally has declined four percentage points since 2019. This has resulted in moving from a twelve-point lead as the most trustworthy sector, to losing its position at the top entirely. While other sectors and institutions have shown a continued growth in trustworthiness, the tech sector sees the opposite.",
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      "text": "When the facts change, I change my mind. What do you do, sir?",
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      "text": "“When the facts change, I change my mind. What do you do, sir?” attributed to both Winston Churchill and John Maynard Keynes.",
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      "text": "A global perspective: all is not lost",
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