{
  "docId": "019dd923-5de0-76bd-a166-20fa46d24d99",
  "docSlug": "ba18228ddcb35dbe",
  "documentTitle": "IPSOS SEA AHEAD SHIFTS &amp; SENTIMENTS",
  "authorId": "misc",
  "authorName": "Ipsos",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "industry_analyst",
  "sourceTypeLabel": "Industry analyst",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.778,
  "pageNumber": 29,
  "pageCount": 35,
  "prevPage": 28,
  "nextPage": 30,
  "slideType": "key_takeaways",
  "function": "summarize",
  "density": "balanced",
  "nDataPoints": 2,
  "notes": "The slide uses an iceberg metaphor (plastic bags shaped like icebergs) to represent climate issues.",
  "elementsJson": [
    "big_number",
    "photo"
  ],
  "metadataConfidence": 0.95,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5de0-76bd-a166-20fa46d24d99/29",
  "deckHref": "/decks/019dd923-5de0-76bd-a166-20fa46d24d99",
  "deckJsonHref": "/decks/019dd923-5de0-76bd-a166-20fa46d24d99.json",
  "deckAnchorHref": "/decks/019dd923-5de0-76bd-a166-20fa46d24d99#slide-29",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "We are heading for environmental disaster unless we change our habits quickly",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd951-f957-729c-baa7-4745596be6d9",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.05,
        "x": 0.93,
        "y": 0.88
      },
      "kind": "image",
      "text": "Ipsos",
      "attrs": null,
      "subkind": "logo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "ab217f4d-5f6b-4743-bba4-e3636488b59d",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.2,
        "x": 0.11,
        "y": 0.38
      },
      "kind": "metric",
      "text": "83%",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "cecd6278-36e3-4471-87d0-18b7f5860bd8",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.15,
        "x": 0.11,
        "y": 0.63
      },
      "kind": "metric",
      "text": "92%",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "f6f44dce-66cf-4e8d-a510-f16599f4bdec",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "Public sentiment on environmental urgency: 83%",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd951-f957-729c-baa7-4a41216b21f9",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.6,
        "x": 0.34,
        "y": 0.38
      },
      "kind": "quote",
      "text": "We are heading for environmental disaster unless we change our habits quickly",
      "attrs": null,
      "subkind": "pull-quote",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "361a1854-5176-4119-8a07-3cc942276a98",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.25,
        "w": 0.5,
        "x": 0.03,
        "y": 0.07
      },
      "kind": "title",
      "text": "CLIMATE ANTAGONISM",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "561d7687-4c00-4828-ac41-c087b61b57aa",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [
    {
      "name": "iceberg-model",
      "slug": null,
      "matchId": "01a19f4a-72b3-447f-acde-19c19a444761",
      "evidence": "Visual metaphor of plastic bags as icebergs representing climate issues.",
      "confidence": 0.8
    }
  ],
  "arcBeats": [
    {
      "to": 35,
      "from": 27,
      "beatId": "24afd0b6-e5da-4922-9e97-08aec2ae97f7",
      "arcName": "Problem-Agitate-Solution",
      "arcSlug": "problem-agitate-solution",
      "beatName": "Solution",
      "beatSlug": null,
      "evidence": "The deck provides a roadmap for businesses and governments to address the challenges and opportunities in SEA.",
      "position": 4,
      "confidence": 0.8,
      "parentBeatName": null,
      "parentBeatSlug": null
    }
  ],
  "loops": [
    {
      "to": 32,
      "from": 28,
      "name": "Voice Of Customer",
      "slug": "51-voice-of-customer",
      "bestFor": "Product strategy, customer experience, market research",
      "matchId": "cf8ad091-30a1-4539-8d42-044c98171692",
      "evidence": "The deck provides insights into consumer concerns and needs, including growing concerns about sustainability and climate change.",
      "position": 1,
      "objective": "What are the concerns and needs of consumers in SEA?",
      "structure": "What Customers Say (Verbatim) -> The Pattern Across Voices -> The Insight -> The Response",
      "confidence": 0.6,
      "description": "Let customer quotes and feedback drive the narrative and validate the insight"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}