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  "documentTitle": "IPSOS SEA AHEAD SHIFTS &amp; SENTIMENTS",
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      "text": "Consumer concern regarding environmental impact: 61%",
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      "text": "I AM CONCERNED ABOUT THE ENVIRONMENTAL IMPACT OF E-COMMERCE",
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      "text": "Base Total n=3000; n=500 per country, Fieldwork Dates: 29 October to 8 November 2021",
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      "text": "Growing Online Shopping/e-Commerce, growing concerns about environment?",
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