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  "documentTitle": "The Anholt-Ipsos Nation Brands Index",
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  "notes": "Explains the statistical approach used in the study to correlate performance ratings with overall satisfaction/loyalty.",
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      "text": "Key driver analysis (KDA) is a term for statistical analysis that examines the derived importance between potential drivers and behavior (outcome metric) such as overall satisfaction or likelihood of a positive recommendation.",
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      "text": "Potential Driver is the term used for performance rating questions which you think influence your outcome metric. In this case: rated aspects of a nation, such as its natural beauty, willingness to work and live in a country for a substantial period of time, wanting a close friend from this place, etc.",
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      "text": "The outcome metric is the term used for key questions. Usually, it is the overall satisfaction or loyalty question. In this case: Please give each country a rating from 1 to 7 where 7 means you would \"strongly like to visit\" if money was no object and 1 means you would \"strongly not like to visit\" if money was no object. Please state how far you agree with the following sentence: \"This country has businesses I’d like to invest in.\"",
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