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  "documentTitle": "The Anholt-Ipsos Nation Brands Index",
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      "text": "NBI measures the global perception for each of 60 nations.",
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      "text": "The selection of 60 nations for this list is based on the political and economic importance of the nations in global geopolitics and in the flow of trade, business, and tourism activities. Regional representation and, to some extent, the diversity of political and economic systems were taken into consideration to make the study truly representative of global perceptions. NBI subscription members' interests are also reflected in the selection of the countries. The 2023 list of 60 nations is as follows, listed by region:",
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      "text": "NBI measures the global perception for each of 60 nations. In each panel country, any 10 of the 60 nations were randomly assigned to respondents, each of whom rated each nation. This resulted in approximately 500 ratings for each nation per panel country.",
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      "text": "*In 2023 Portugal, Romania, Philippines, and Jordan replaced Latvia, Palestine, Thailand, and Serbia.",
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      "text": "Introduction to NBI",
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