{
  "docId": "019dd923-5de0-76bd-a166-12f27173c6f0",
  "docSlug": "ad89420e83d9cc2b",
  "documentTitle": "The Anholt-Ipsos Nation Brands Index",
  "authorId": "misc",
  "authorName": "Ipsos",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.778,
  "pageNumber": 20,
  "pageCount": 31,
  "prevPage": 19,
  "nextPage": 21,
  "slideType": "section_divider",
  "function": "transition",
  "density": "sparse",
  "nDataPoints": 0,
  "notes": null,
  "elementsJson": [
    "photo"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5de0-76bd-a166-12f27173c6f0/20",
  "deckHref": "/decks/019dd923-5de0-76bd-a166-12f27173c6f0",
  "deckJsonHref": "/decks/019dd923-5de0-76bd-a166-12f27173c6f0.json",
  "deckAnchorHref": "/decks/019dd923-5de0-76bd-a166-12f27173c6f0#slide-20",
  "components": [
    {
      "bbox": {
        "h": 0.03,
        "w": 0.3,
        "x": 0.475,
        "y": 0.42
      },
      "kind": "paragraph",
      "text": "Anholt-Ipsos Nation Brands Index SM",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "b949e12d-b68b-4ed3-81fd-9b127741ee2b",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.45,
        "x": 0.475,
        "y": 0.2
      },
      "kind": "title",
      "text": "Desire to Visit & Invest Key Driver Analysis",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "2960c577-c3e4-4fac-bd0b-7420c342ef00",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.4,
        "w": 0.1,
        "x": 0.19,
        "y": 0.13
      },
      "kind": "title",
      "text": "d",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "82dd75b2-48f3-43a3-9702-2a355bed99a5",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 25,
      "from": 8,
      "beatId": "914e6492-b0e4-4025-8760-932ad92caf02",
      "arcName": "The Sequoia Pitch",
      "arcSlug": "sequoia-pitch",
      "beatName": "Solution",
      "beatSlug": "sequoia-pitch-solution",
      "evidence": "NBI 2023 Findings, Desire to Visit & Invest Key Driver Analysis",
      "position": 2,
      "confidence": 0.7,
      "parentBeatName": "Turn",
      "parentBeatSlug": "turn"
    }
  ],
  "loops": [
    {
      "to": 24,
      "from": 20,
      "name": "Mece Breakdown",
      "slug": "40-mece-breakdown",
      "bestFor": "Problem structuring, ensuring completeness, strategic analysis",
      "matchId": "e2573a9d-d3a3-4636-a911-4519a871732b",
      "evidence": "Desire to Visit & Invest Key Driver Analysis",
      "position": 3,
      "objective": "What are the key drivers of desire to visit and invest?",
      "structure": "The Whole -> Category A (distinct) -> Category B (distinct) -> Category C (distinct) -> Complete Coverage",
      "confidence": 0.7,
      "description": "Divide a complex topic into mutually exclusive, collectively exhaustive categories"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}