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  "documentTitle": "The Anholt-Ipsos Nation Brands Index",
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      "text": "Ukraine falls to the bottom five in 2023 after relatively steady rankings from 2017 to 2022.",
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      "text": "Ukraine falls to the bottom five in 2023 after relatively steady rankings from 2017 to 2022. The country's scores have not increased at the same rate as the global average, resulting in a large negative ranking shift.",
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      "text": "*Please note that starting in 2021, the number of measured nations was increased from 50 to 60. **Jordan, Philippines, Portugal, and Romania were not measured in 2022 and are therefore not included in Global Average score change calculations.",
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