{
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  "documentTitle": "The Anholt-Ipsos Nation Brands Index",
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  "authorName": "Ipsos",
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  "notes": "The table is organized into 6 columns of 10 rows each, displaying rank changes for 60 countries.",
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  "components": [
    {
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      "kind": "metric",
      "text": "Nation Brand Index Rank",
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      "text": "The NBI nations' ranks between 2022 and 2023 are as follows:",
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      "kind": "title",
      "text": "NBI 2023 Nation Rankings",
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      "evidence": "NBI 2023 Findings, Desire to Visit & Invest Key Driver Analysis",
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