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  "documentTitle": "IPSOS LGBT+ PRIDE REPORT 2025",
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      "text": "While some in society are zigging Gen Z women are zagging.",
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      "text": "**Generation Z (born between 1996-2012), Millennials (born between 1980-1995), Generation X (born between 1966-1979) and Baby Boomers (born between 1945-1965).",
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      "text": "Percentage of agreement: 58%",
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      "text": "There are significant gaps between younger males and females on everything from support for LGBT people being open about their sexual orientation or gender identity with everyone (Gen Z women 59% vs. 38% of Gen Z men).",
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      "text": "While some in society are zigging Gen Z women are zagging. Younger females are leaning liberal on several LGBT+ issues while many other cohorts, including their younger male peers, are leaning more centrist or conservative these days.",
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      "text": "The biggest divides this year appear in how businesses support LGBT+ people. While almost three in five (58%) Gen Z women are in favor of companies/brands actively promoting equality for LGBT people only 34% of Gen Z men agree.",
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