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  "documentTitle": "IPSOS LGBT+ PRIDE REPORT 2025",
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  "authorName": "Ipsos",
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  "notes": "Data represents a 26-country average based on a survey of 19,028 adults.",
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      "text": "Line chart showing support levels by generation (Baby Boomers, Gen X, Millennials, Gen Z) for Male and Female respondents.",
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      "text": "Percentage support for brands promoting LGBT equality: 58%",
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      "kind": "paragraph",
      "text": "26-country average. Q. To what extent do you support or oppose the following: (% support). Companies and brands actively promoting equality for LGBT people",
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      "text": "Base: 19,028 adults aged 18-74 in Canada, Republic of Ireland, South Africa, Türkiye, and the United States, 20-74 in Thailand, 21-74 in Singapore, and 16-74 in all other countries, polled between April 25 - May 9, 2025.",
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      "kind": "source-note",
      "text": "**Generation Z (born between 1996-2012), Millennials (born between 1980-1995), Generation X (born between 1966-1979) and Baby Boomers (born between 1945-1965).",
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      "kind": "title",
      "text": "LGBT Visibility by Generation**",
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      "evidence": "The report presents data on LGBT+ attitudes, visibility, and rights, providing a comprehensive understanding of the current landscape.",
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      "evidence": "The report uses the Golden Circle to explain the importance of understanding LGBT+ attitudes and visibility.",
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