{
  "docId": "019dd923-5de0-76bd-a166-065fe8eecec3",
  "docSlug": "94d99f3e6e14a847",
  "documentTitle": "Engaging Black Audiences",
  "authorId": "misc",
  "authorName": "Nielsen",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.647,
  "pageNumber": 4,
  "pageCount": 23,
  "prevPage": 3,
  "nextPage": 5,
  "slideType": "executive_summary",
  "function": "summarize",
  "density": "dense",
  "nDataPoints": 0,
  "notes": null,
  "elementsJson": [
    "headline_text",
    "paragraph",
    "callout_box",
    "photo"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5de0-76bd-a166-065fe8eecec3/4",
  "deckHref": "/decks/019dd923-5de0-76bd-a166-065fe8eecec3",
  "deckJsonHref": "/decks/019dd923-5de0-76bd-a166-065fe8eecec3.json",
  "deckAnchorHref": "/decks/019dd923-5de0-76bd-a166-065fe8eecec3#slide-4",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "In this year's report, we explore how Black audiences in the U.S. are leaning into media that emphasize the spoken word, invite conversation and create a sense of connection.",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd951-f388-7190-9df1-d3a7657140c9",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.88,
        "w": 0.26,
        "x": 0.7,
        "y": 0.06
      },
      "kind": "image",
      "text": null,
      "attrs": null,
      "subkind": "photo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "3d7cd0e5-97a3-4be0-b905-1233ed216d2b",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.58,
        "x": 0.06,
        "y": 0.65
      },
      "kind": "list",
      "text": "Loyal fans: Black superfans engage with sports commentary programming at higher rates than all sports superfans.",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "08fb5525-91cc-409d-b4e9-ad188a473e05",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.58,
        "x": 0.06,
        "y": 0.31
      },
      "kind": "list",
      "text": "Digital trendsetters: Black audiences are engaging with social media and digital video platforms that encourage broader audiences to like, comment, subscribe and imitate.",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "42d0f798-dc5b-4fc1-b6bf-24344564fe9d",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.58,
        "x": 0.06,
        "y": 0.48
      },
      "kind": "list",
      "text": "Avid listeners: Black audiences tune in to audio-based media like podcasting and radio that create personal connections to hosts (and the brands that support them).",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "e8703e5b-116b-40d3-af9a-b0a505ff86ec",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.06,
        "w": 0.55,
        "x": 0.06,
        "y": 0.22
      },
      "kind": "paragraph",
      "text": "In this year's report, we explore how Black audiences in the U.S. are leaning into media that emphasize the spoken word, invite conversation and create a sense of connection.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "d7acbbde-b8fa-45f8-ad99-5b10c114a0f3",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.07,
        "w": 0.45,
        "x": 0.06,
        "y": 0.11
      },
      "kind": "title",
      "text": "Media creates connection",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "59269301-a2b2-4e6a-a713-c1ec315c11a8",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Executive summary",
      "slug": "executive-summary",
      "agent": null,
      "layer": "slide",
      "matchId": "56f1c010-e513-4454-91a0-48b65fd4ae8d",
      "evidence": "Similar to slide 2, this slide serves as an executive summary with a focus on media creating connections.",
      "confidence": 0.9
    }
  ],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 5,
      "from": 1,
      "beatId": "5fd76021-83b0-4e3e-88aa-6e76962a976c",
      "arcName": "The Consultant's Gambit",
      "arcSlug": "consultants-gambit",
      "beatName": "Situation & Context",
      "beatSlug": "consultants-gambit-situation-context",
      "evidence": "Introduction and executive summary provide context",
      "position": 0,
      "confidence": 0.8,
      "parentBeatName": "Setup",
      "parentBeatSlug": "setup"
    }
  ],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}