{
  "docId": "019dd923-5de0-76bd-a166-065fe8eecec3",
  "docSlug": "94d99f3e6e14a847",
  "documentTitle": "Engaging Black Audiences",
  "authorId": "misc",
  "authorName": "Nielsen",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.647,
  "pageNumber": 21,
  "pageCount": 23,
  "prevPage": 20,
  "nextPage": 22,
  "slideType": "key_takeaways",
  "function": "summarize",
  "density": "dense",
  "nDataPoints": 0,
  "notes": null,
  "elementsJson": [
    "headline_text",
    "paragraph",
    "icon_grid",
    "photo"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5de0-76bd-a166-065fe8eecec3/21",
  "deckHref": "/decks/019dd923-5de0-76bd-a166-065fe8eecec3",
  "deckJsonHref": "/decks/019dd923-5de0-76bd-a166-065fe8eecec3.json",
  "deckAnchorHref": "/decks/019dd923-5de0-76bd-a166-065fe8eecec3#slide-21",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "The right data partners and an inclusive approach to cross-media data are essential.",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd951-f388-7190-9df3-26d9bf5c1ed5",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.9,
        "w": 0.38,
        "x": 0.04,
        "y": 0.05
      },
      "kind": "image",
      "text": null,
      "attrs": null,
      "subkind": "photo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "b463638f-ad5a-475c-b8ea-d1734d0ef9b7",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.41,
        "x": 0.53,
        "y": 0.58
      },
      "kind": "list",
      "text": "Think beyond the generic ad buy to reach audiences wherever they're tuned in. Black consumers have an outsized impact on culture and lead media engagement across key channels for brand ROI.",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "58ab47c6-5d81-4ec4-a95c-757ad976d88d",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.41,
        "x": 0.53,
        "y": 0.34
      },
      "kind": "list",
      "text": "The right data partners and an inclusive approach to cross-media data are essential. In today's rapidly shifting media landscape, the right experts to navigate the data while meeting business outcomes is more important than ever.",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "b2adfb8c-bac4-456c-89aa-058a5aeeea5d",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.07,
        "w": 0.48,
        "x": 0.46,
        "y": 0.17
      },
      "kind": "paragraph",
      "text": "Black Americans are seeking culture and connection in the media they consume. Data-driven strategies are essential for marketers to do more than just reach Black consumers, and rather, connect with Black people to earn their business long-term.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "a865e2c4-73ac-4dbc-82c2-8550f22f611c",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.18,
        "x": 0.46,
        "y": 0.11
      },
      "kind": "title",
      "text": "Conclusion",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "a508c251-a74d-434c-86e9-572ca39d21a7",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.15,
        "x": 0.46,
        "y": 0.27
      },
      "kind": "title",
      "text": "Key takeaways",
      "attrs": null,
      "subkind": "subtitle",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "ce23d78d-c587-4c54-b7cc-8cf317149939",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Storytelling: the closing ask",
      "slug": "closing-ask",
      "agent": "storyteller",
      "layer": "slide",
      "matchId": "b3b5b8f3-1bb6-4178-b339-5dd551aa8144",
      "evidence": "The slide provides a conclusion and key takeaways, but doesn't have a clear closing ask.",
      "confidence": 0.5
    }
  ],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 23,
      "from": 20,
      "beatId": "3d6ca645-76e7-4662-9205-703e2646ec99",
      "arcName": "The Consultant's Gambit",
      "arcSlug": "consultants-gambit",
      "beatName": "Impact & Next Steps",
      "beatSlug": "consultants-gambit-impact-next-steps",
      "evidence": "Conclusion and appendix provide next steps and methodology",
      "position": 4,
      "confidence": 0.8,
      "parentBeatName": "Resolution",
      "parentBeatSlug": "resolution"
    }
  ],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}