{
  "docId": "019dd923-5de0-76bd-a166-065fe8eecec3",
  "docSlug": "94d99f3e6e14a847",
  "documentTitle": "Engaging Black Audiences",
  "authorId": "misc",
  "authorName": "Nielsen",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.647,
  "pageNumber": 20,
  "pageCount": 23,
  "prevPage": 19,
  "nextPage": 21,
  "slideType": "other",
  "function": "present_solution",
  "density": "dense",
  "nDataPoints": 0,
  "notes": null,
  "elementsJson": [
    "headline_text",
    "paragraph",
    "photo",
    "callout_box"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5de0-76bd-a166-065fe8eecec3/20",
  "deckHref": "/decks/019dd923-5de0-76bd-a166-065fe8eecec3",
  "deckJsonHref": "/decks/019dd923-5de0-76bd-a166-065fe8eecec3.json",
  "deckAnchorHref": "/decks/019dd923-5de0-76bd-a166-065fe8eecec3#slide-20",
  "components": [
    {
      "bbox": {
        "h": 0.6,
        "w": 0.3,
        "x": 0.03,
        "y": 0.31
      },
      "kind": "callout",
      "text": "Unlock key audience insights",
      "attrs": null,
      "subkind": "primary",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "58e2a7e2-4090-4b33-8a9e-8a0a71beb793",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.6,
        "w": 0.3,
        "x": 0.35,
        "y": 0.31
      },
      "kind": "callout",
      "text": "Feel confident in your cross-media decisions",
      "attrs": null,
      "subkind": "primary",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "b762e882-f887-4efd-824f-afa18a43c5aa",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.6,
        "w": 0.3,
        "x": 0.67,
        "y": 0.31
      },
      "kind": "callout",
      "text": "Understand your business impact",
      "attrs": null,
      "subkind": "primary",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "e273eeba-d0a8-4306-be3f-cd60a89a79a1",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "callout",
      "text": "With representative data you can trust, Nielsen offers a range of tools and services to help you understand how consumers spend time with media, so you can make the right marketing decisions that will resonate and drive measurable results.",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd951-f388-7190-9df2-b30465cadb0f",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.25,
        "w": 0.2,
        "x": 0.77,
        "y": 0.05
      },
      "kind": "image",
      "text": null,
      "attrs": null,
      "subkind": "photo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "3e15be01-ebb0-4135-a36d-1f15d0d7677a",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.06,
        "w": 0.6,
        "x": 0.05,
        "y": 0.18
      },
      "kind": "paragraph",
      "text": "With representative data you can trust, Nielsen offers a range of tools and services to help you understand how consumers spend time with media, so you can make the right marketing decisions that will resonate and drive measurable results.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "b8b728bd-4db0-435b-9e96-d7c54fe9726d",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.3,
        "x": 0.05,
        "y": 0.12
      },
      "kind": "title",
      "text": "How Nielsen can help",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "b0bc22ae-bd3c-43c7-97d7-d9428b888b74",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Executive summary",
      "slug": "executive-summary",
      "agent": null,
      "layer": "slide",
      "matchId": "9013ec0a-f0ac-4323-a321-84549d8d4020",
      "evidence": "The slide provides an overview of how Nielsen can help, but it's more of a general description.",
      "confidence": 0.5
    }
  ],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 23,
      "from": 20,
      "beatId": "3d6ca645-76e7-4662-9205-703e2646ec99",
      "arcName": "The Consultant's Gambit",
      "arcSlug": "consultants-gambit",
      "beatName": "Impact & Next Steps",
      "beatSlug": "consultants-gambit-impact-next-steps",
      "evidence": "Conclusion and appendix provide next steps and methodology",
      "position": 4,
      "confidence": 0.8,
      "parentBeatName": "Resolution",
      "parentBeatSlug": "resolution"
    }
  ],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}