{
  "docId": "019dd923-5de0-76bd-a166-065fe8eecec3",
  "docSlug": "94d99f3e6e14a847",
  "documentTitle": "Engaging Black Audiences",
  "authorId": "misc",
  "authorName": "Nielsen",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.647,
  "pageNumber": 18,
  "pageCount": 23,
  "prevPage": 17,
  "nextPage": 19,
  "slideType": "comparison_table",
  "function": "compare_peers",
  "density": "overcrowded",
  "nDataPoints": 15,
  "notes": "The chart uses a grouped bar format to compare three distinct audience segments across five media genres.",
  "elementsJson": [
    "headline_text",
    "action_title",
    "paragraph",
    "bar_chart_grouped",
    "footnote"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5de0-76bd-a166-065fe8eecec3/18",
  "deckHref": "/decks/019dd923-5de0-76bd-a166-065fe8eecec3",
  "deckJsonHref": "/decks/019dd923-5de0-76bd-a166-065fe8eecec3.json",
  "deckAnchorHref": "/decks/019dd923-5de0-76bd-a166-065fe8eecec3#slide-18",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "But while Black Sports Superfans underindex the broader Sports Superfan segment for watching sporting events, they're the most likely to tune in for sports commentary.",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd951-f388-7190-9df2-9509294391d7",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.6,
        "w": 0.55,
        "x": 0.38,
        "y": 0.2
      },
      "kind": "chart",
      "text": "Grouped bar chart showing viewership percentages for Sports event, General drama, News, Feature film, and Sports commentary across three segments.",
      "attrs": null,
      "subkind": "bar-grouped",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "29bbf0e7-9971-4a62-b1b0-9751a1a13bd5",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.15,
        "x": 0.8,
        "y": 0.08
      },
      "kind": "legend",
      "text": "People 18+, Sports superfans, Black sports superfans",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "975e03d6-59f1-4983-87a9-c12f8436d7f6",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "Viewership percentage: 9%",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd951-f388-7190-9df2-98750a1dba92",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.45,
        "w": 0.3,
        "x": 0.05,
        "y": 0.26
      },
      "kind": "paragraph",
      "text": "To better understand how Black sports fans are spending their media time and how brands can engage them beyond the game, we looked at an advanced audience of Sports Superfans...",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "d43843f4-ef07-4caf-9cbc-73df9b2e2008",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.5,
        "x": 0.38,
        "y": 0.87
      },
      "kind": "source-note",
      "text": "Advanced Audience: Sports Superfan (Heavy N Tile 1- Sports Events Summary, Q1) Source: Nielsen National TV Ratings augmented by Streaming Content Ratings and NPower, Q1 2024",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "f2e8f1d5-c20f-42ab-8a49-8220cffa89fc",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.35,
        "x": 0.38,
        "y": 0.08
      },
      "kind": "title",
      "text": "Figure 3.2 Comparing Black Sports Superfans' viewership by genre",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "cb2cacf8-cb55-4a97-8cf8-f410806547e5",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.3,
        "x": 0.05,
        "y": 0.08
      },
      "kind": "title",
      "text": "Black Sports Superfans lean in to sports commentary",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "cb360a62-8a50-429c-92dd-026ca977dece",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Chart Selection Guide",
      "slug": "chart-selection-guide",
      "agent": "Designer",
      "layer": "slide",
      "matchId": "8e5c8528-1134-4ee5-8cde-2787e225d974",
      "evidence": "The slide includes a grouped bar chart showing viewership percentages.",
      "confidence": 0.7
    },
    {
      "name": "Comparison frame",
      "slug": "comparison-frame",
      "agent": null,
      "layer": "slide",
      "matchId": "78aa56d1-03b3-4bcb-adf5-11e895287b0b",
      "evidence": "The slide compares viewership percentages across different genres for Black Sports Superfans and other segments.",
      "confidence": 0.7
    }
  ],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 19,
      "from": 15,
      "beatId": "86f13102-ac4e-41f8-b826-5cbd7c1f6a8a",
      "arcName": "The Consultant's Gambit",
      "arcSlug": "consultants-gambit",
      "beatName": "Solution & Approach",
      "beatSlug": "consultants-gambit-solution-approach",
      "evidence": "Recommendations and opportunities to connect are presented",
      "position": 3,
      "confidence": 0.8,
      "parentBeatName": "Turn",
      "parentBeatSlug": "turn"
    }
  ],
  "loops": [
    {
      "to": 19,
      "from": 15,
      "name": "Cost Of Inaction",
      "slug": "27-cost-of-inaction",
      "bestFor": "Urgent budget requests, compliance, risk mitigation",
      "matchId": "8875bc95-640e-4f96-9111-add2eff76661",
      "evidence": "Recommendations and opportunities to connect imply the cost of inaction",
      "position": 1,
      "objective": "Highlight the consequences of not engaging black audiences",
      "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
      "confidence": 0.6,
      "description": "Quantify what happens if the audience does nothing"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}