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      "text": "Not only are Black sports fans supporters of the brands that support them. They're also eager to share after they've seen a brand's sports sponsorship activation, more so than total U.S. sports fans.",
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      "text": "Not only are Black sports fans supporters of the brands that support them. They're also eager to share after they've seen a brand's sports sponsorship activation, more so than total U.S. sports fans.",
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      "text": "And their enthusiasm carries through to the point of sale. Black fans are 7% more likely than all sports fans to buy a brand after seeing its sponsorship activations. This is good news for brands that are trying to navigate the rising popularity of women’s sports.",
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      "text": "Black sports fans are enthusiastic fans and that extends to the brands that sponsor the sports they love. Nielsen Fan Insights found that 51% of Black sports fans would recommend a brand sponsor—making them 3% more likely than all sports fans.",
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      "text": "Source: Nielsen Fan Insights, May-October 2024, USA",
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