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      "kind": "callout",
      "text": "Tap new tools—with caution: Explore using AI and dynamic creative optimization tools to get the right inclusive creative to the right places. Nielsen study found 60% of Black respondents felt concern about AI-generated content.",
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      "text": "Balance your digital and traditional media mix: Don't dismiss traditional channels in the rush toward digital. In the U.S., the average on-target rate for digital ads is just 64%.",
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      "text": "Consider deeper partnerships with Black creators: Consider the impact of deeper partnerships across channels with creators. Nielsen Brand Lift study found 77% of creator fans felt connected to brands featured in creator content.",
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      "text": "Explore using AI and dynamic creative optimization tools to get the right inclusive creative to the right places—especially with Black-owned and Black-targeted publishers.",
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      "text": "Given the time this community spends with digital media—and the influence they have—Black consumers have become digital's \"general market.\" How can you create authentic connections with this community to get ahead of today's digital trends?",
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      "text": "5 Nielsen Attitudes on Ads Study 2024; 6 Nielsen Black Diaspora Study, powered by Toluna, 2023; 7 Nielsen 2023 Digital Ad Measurement Benchmark data",
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      "text": "Opportunities to connect",
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