{
  "docId": "019dd923-5de0-76bd-a165-fb73f5c02251",
  "docSlug": "319cfd3fde1e144c",
  "documentTitle": "PERILS OF PERCEPTION",
  "authorId": "misc",
  "authorName": "Ipsos",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "industry_analyst",
  "sourceTypeLabel": "Industry analyst",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.778,
  "pageNumber": 30,
  "pageCount": 39,
  "prevPage": 29,
  "nextPage": 31,
  "slideType": "data_table",
  "function": "analyze_data",
  "density": "dense",
  "nDataPoints": 44,
  "notes": "The chart shows a global trend of increasing belief that social media misleads people, with some notable exceptions like Malaysia and South Africa.",
  "elementsJson": [
    "bar_chart_grouped",
    "paragraph"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5de0-76bd-a165-fb73f5c02251/30",
  "deckHref": "/decks/019dd923-5de0-76bd-a165-fb73f5c02251",
  "deckJsonHref": "/decks/019dd923-5de0-76bd-a165-fb73f5c02251.json",
  "deckAnchorHref": "/decks/019dd923-5de0-76bd-a165-fb73f5c02251#slide-30",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "People often get lots of things wrong about their countries and how they're changing, for example, what proportion of the population are immigrants, or whether crime is going up or down.",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd951-f382-727d-b835-62bc8bca3e55",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.85,
        "w": 0.7,
        "x": 0.25,
        "y": 0.05
      },
      "kind": "chart",
      "text": "Bar chart comparing 2024 and 2018 data for 22 countries",
      "attrs": null,
      "subkind": "bar-grouped",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "c67cffc9-21c6-4b09-9c21-77e5f57cb6e2",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "Percentage of population: 44%",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd951-f382-727d-b835-649508f60101",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.3,
        "w": 0.2,
        "x": 0.05,
        "y": 0.1
      },
      "kind": "paragraph",
      "text": "People often get lots of things wrong about their countries and how they're changing, for example, what proportion of the population are immigrants, or whether crime is going up or down. Which of these, if any, do you think are the biggest reasons for this? (% saying \"social media misleads people\" among 22 comparator countries)",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "4124e222-2d18-437a-b4bb-c13c2b7cb3b3",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.2,
        "w": 0.2,
        "x": 0.05,
        "y": 0.65
      },
      "kind": "source-note",
      "text": "Base 2018: 19,243 online adults under the age of 65 across 27 countries, interviewed 22 June – 6 July 2018. Base 2024: 22,989 online adults under the age of 75 across 30 countries, interviewed 20 September – 4 October 2024. Source: Ipsos Global Advisor",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "ac44956c-20e8-410f-9884-972b374f957a",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Small Multiples",
      "slug": "small-multiples",
      "agent": "Designer",
      "layer": "slide",
      "matchId": "2293f908-d817-447c-b329-ea1b8193e6f2",
      "evidence": "Bar chart comparing 2024 and 2018 data for 22 countries",
      "confidence": 0.8
    }
  ],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 36,
      "from": 13,
      "beatId": "d19e6ece-84c9-4c97-b883-d2b6c198703e",
      "arcName": "Problem-Agitate-Solution",
      "arcSlug": "problem-agitate-solution",
      "beatName": "Solution (Provide relief)",
      "beatSlug": "problem-agitate-solution-solution-provide-relief",
      "evidence": "The document provides data-driven insights to address the perils of perception.",
      "position": 2,
      "confidence": 0.8,
      "parentBeatName": "Resolution",
      "parentBeatSlug": "resolution"
    }
  ],
  "loops": [
    {
      "to": 36,
      "from": 13,
      "name": "Aha Moment",
      "slug": "03-aha-moment",
      "bestFor": "Data-heavy sections, research findings, analytical arguments",
      "matchId": "4b2a884c-87fb-448e-ba95-b4a270605acd",
      "evidence": "The document presents data-driven insights to help the audience understand the perils of perception.",
      "position": 0,
      "objective": "To help the audience understand the perils of perception and how they can be addressed.",
      "structure": "The Problem/Question -> What the Data Shows -> The Insight",
      "confidence": 0.7,
      "description": "Establish a tension, present data, then deliver the insight that changes everything"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}