{
  "docId": "019dd923-5de0-76bd-a165-fb73f5c02251",
  "docSlug": "319cfd3fde1e144c",
  "documentTitle": "PERILS OF PERCEPTION",
  "authorId": "misc",
  "authorName": "Ipsos",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "industry_analyst",
  "sourceTypeLabel": "Industry analyst",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.778,
  "pageNumber": 28,
  "pageCount": 39,
  "prevPage": 27,
  "nextPage": 29,
  "slideType": "data_table",
  "function": "analyze_data",
  "density": "balanced",
  "nDataPoints": 14,
  "notes": "The slide explores cognitive biases and external influences on public perception.",
  "elementsJson": [
    "bar_chart_horizontal",
    "paragraph",
    "footnote"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5de0-76bd-a165-fb73f5c02251/28",
  "deckHref": "/decks/019dd923-5de0-76bd-a165-fb73f5c02251",
  "deckJsonHref": "/decks/019dd923-5de0-76bd-a165-fb73f5c02251.json",
  "deckAnchorHref": "/decks/019dd923-5de0-76bd-a165-fb73f5c02251#slide-28",
  "components": [
    {
      "bbox": {
        "h": 0.7,
        "w": 0.65,
        "x": 0.28,
        "y": 0.15
      },
      "kind": "chart",
      "text": "Reasons for incorrect perceptions",
      "attrs": null,
      "subkind": "bar-horizontal",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "4ae4c632-6fd4-4bb9-b1e9-d0c21c442e69",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "% agree: 45%",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd951-f382-727d-b835-370f7c51cd8a",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.3,
        "w": 0.2,
        "x": 0.05,
        "y": 0.1
      },
      "kind": "paragraph",
      "text": "People often get lots of things wrong about their countries and how they're changing, for example, what proportion of the population are immigrants, or whether crime is going up or down. Which of these, if any, do you think are the biggest reasons for this?",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "5c0a1f8f-ecf3-400e-a7c7-73ec4c884182",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.2,
        "x": 0.05,
        "y": 0.75
      },
      "kind": "source-note",
      "text": "Base: 22,989 online adults under the age of 75 across 30 countries, interviewed 20 September - 4 October 2024. Source: Ipsos Global Advisor",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "f50ae3f7-12c1-428d-8ed1-97e34b79cd29",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Data-Ink Ratio",
      "slug": "data-ink-ratio",
      "agent": "Designer",
      "layer": "slide",
      "matchId": "90a9296e-6e74-4e58-b322-92f814df7cf2",
      "evidence": "Reasons for incorrect perceptions",
      "confidence": 0.7
    }
  ],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 36,
      "from": 13,
      "beatId": "d19e6ece-84c9-4c97-b883-d2b6c198703e",
      "arcName": "Problem-Agitate-Solution",
      "arcSlug": "problem-agitate-solution",
      "beatName": "Solution (Provide relief)",
      "beatSlug": "problem-agitate-solution-solution-provide-relief",
      "evidence": "The document provides data-driven insights to address the perils of perception.",
      "position": 2,
      "confidence": 0.8,
      "parentBeatName": "Resolution",
      "parentBeatSlug": "resolution"
    }
  ],
  "loops": [
    {
      "to": 36,
      "from": 13,
      "name": "Aha Moment",
      "slug": "03-aha-moment",
      "bestFor": "Data-heavy sections, research findings, analytical arguments",
      "matchId": "4b2a884c-87fb-448e-ba95-b4a270605acd",
      "evidence": "The document presents data-driven insights to help the audience understand the perils of perception.",
      "position": 0,
      "objective": "To help the audience understand the perils of perception and how they can be addressed.",
      "structure": "The Problem/Question -> What the Data Shows -> The Insight",
      "confidence": 0.7,
      "description": "Establish a tension, present data, then deliver the insight that changes everything"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}