{
  "docId": "019dd923-5de0-76bd-a165-fb73f5c02251",
  "docSlug": "319cfd3fde1e144c",
  "documentTitle": "PERILS OF PERCEPTION",
  "authorId": "misc",
  "authorName": "Ipsos",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "industry_analyst",
  "sourceTypeLabel": "Industry analyst",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.778,
  "pageNumber": 18,
  "pageCount": 39,
  "prevPage": 17,
  "nextPage": 19,
  "slideType": "comparison_table",
  "function": "compare_peers",
  "density": "balanced",
  "nDataPoints": 30,
  "notes": "The chart uses a diagonal line to represent parity; points below the line indicate overestimation.",
  "elementsJson": [
    "scatter_plot",
    "paragraph",
    "footnote"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5de0-76bd-a165-fb73f5c02251/18",
  "deckHref": "/decks/019dd923-5de0-76bd-a165-fb73f5c02251",
  "deckJsonHref": "/decks/019dd923-5de0-76bd-a165-fb73f5c02251.json",
  "deckAnchorHref": "/decks/019dd923-5de0-76bd-a165-fb73f5c02251#slide-18",
  "components": [
    {
      "bbox": {
        "h": 0.05,
        "w": 0.1,
        "x": 0.75,
        "y": 0.75
      },
      "kind": "callout",
      "text": "Overestimates",
      "attrs": null,
      "subkind": "primary",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "a77c9db7-6753-47c4-ad82-83b15686c0f7",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.9,
        "w": 0.7,
        "x": 0.25,
        "y": 0.05
      },
      "kind": "chart",
      "text": "Actual share vs Average guess",
      "attrs": null,
      "subkind": "scatter",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "ead6b283-cb7b-41ed-b4d6-32aa6c4afac5",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "Immigrant population share",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd951-edae-75dc-929e-355318286919",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.2,
        "x": 0.05,
        "y": 0.7
      },
      "kind": "source-note",
      "text": "Base: 22,989 online adults under the age of 75 across 30 countries, interviewed 20 September - 4 October 2024. Source: Ipsos Global Advisor, UN International Migrant Stock",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "6e8e69ba-0425-4d01-b241-3a08a1cf685d",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.2,
        "w": 0.2,
        "x": 0.05,
        "y": 0.1
      },
      "kind": "title",
      "text": "What percentage of your country's population do you think immigrants (i.e., people born in another country) represent?",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "e848be0b-d96f-4de4-bbda-d92deb44c14f",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [
    {
      "name": "cognitive-bias",
      "slug": null,
      "matchId": "924e43e4-ff4b-4413-b8ce-5f876edd007c",
      "evidence": "The chart illustrates the systematic overestimation of immigrant populations, a common cognitive bias in public perception.",
      "confidence": 0.9
    }
  ],
  "arcBeats": [
    {
      "to": 36,
      "from": 13,
      "beatId": "d19e6ece-84c9-4c97-b883-d2b6c198703e",
      "arcName": "Problem-Agitate-Solution",
      "arcSlug": "problem-agitate-solution",
      "beatName": "Solution (Provide relief)",
      "beatSlug": "problem-agitate-solution-solution-provide-relief",
      "evidence": "The document provides data-driven insights to address the perils of perception.",
      "position": 2,
      "confidence": 0.8,
      "parentBeatName": "Resolution",
      "parentBeatSlug": "resolution"
    }
  ],
  "loops": [
    {
      "to": 36,
      "from": 13,
      "name": "Aha Moment",
      "slug": "03-aha-moment",
      "bestFor": "Data-heavy sections, research findings, analytical arguments",
      "matchId": "4b2a884c-87fb-448e-ba95-b4a270605acd",
      "evidence": "The document presents data-driven insights to help the audience understand the perils of perception.",
      "position": 0,
      "objective": "To help the audience understand the perils of perception and how they can be addressed.",
      "structure": "The Problem/Question -> What the Data Shows -> The Insight",
      "confidence": 0.7,
      "description": "Establish a tension, present data, then deliver the insight that changes everything"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}