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  "documentTitle": "PERILS OF PERCEPTION",
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  "authorName": "Ipsos",
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  "notes": "The chart highlights a discrepancy between public opinion (percentages) and actual scientific ranking of carbon savings.",
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      "kind": "callout",
      "text": "While all actions can make a difference, the most impactful actions are ranked too low, and the least impactful actions ranked too high in the public's estimations of carbon savings.",
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      "text": "Comparison of public perception percentages for various climate actions against actual impact rankings and CO2 savings.",
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      "kind": "metric",
      "text": "CO2 saved (tonnes): 58.6*",
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      "text": "From this list of options, which three do you think would most reduce the greenhouse gas emissions of an individual living in one of the world's richer countries?",
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      "kind": "source-note",
      "text": "Base: Global Market Average 21,011 online adults aged 16-74 across 30 markets; GB 1,000 online adults aged 16-74. Fieldwork dates 19 Feb – 5 Mar 2021. Source: Institute of Physics, 2017.",
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      "text": "Global Market Average vs GB",
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      "objective": "What are the consequences of public misconceptions about climate change?",
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