{
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  "docSlug": "ec7914a3d26e4467",
  "documentTitle": "PERILS OF PERCEPTION",
  "authorId": "misc",
  "authorName": "Ipsos",
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  "notes": "The chart displays 'Agree' percentages in teal bars and 'Disagree' percentages in red bars for 30 markets.",
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      "kind": "callout",
      "text": "In almost every market, a majority agree they understand what action they need to take to tackle climate change. But do we really?",
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      "text": "Agreement percentage: 69%",
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      "text": "In almost every market, a majority agree they understand what action they need to take to tackle climate change. But do we really?",
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      "kind": "source-note",
      "text": "Base: 21,011 online adults aged 16-74 across 30 markets, 19 Feb – 5 Mar 2021",
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      "kind": "title",
      "text": "To what extent do you agree or disagree with the following: I understand what action I need to take to play my part in tackling climate change",
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      "evidence": "The deck identifies the problem of public misconceptions about climate change and its impacts.",
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      "name": "Cost Of Inaction",
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      "bestFor": "Urgent budget requests, compliance, risk mitigation",
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      "evidence": "The deck presents data on the differences between public perceptions and scientific data, highlighting the consequences of inaction.",
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      "objective": "What are the consequences of public misconceptions about climate change?",
      "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
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      "description": "Quantify what happens if the audience does nothing"
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