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  "documentTitle": "PERILS OF PERCEPTION",
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  "authorName": "Ipsos",
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  "notes": "The slide highlights a significant knowledge gap (83% don't know) and compares public perception to scientific data.",
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      "kind": "callout",
      "text": "Mean: 24 miles",
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      "text": "The average answer (24 miles) was at the bottom end of the true range.",
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      "text": "Bar chart showing distribution of survey responses: 83% Don't know, 15% 0-50 miles, 2% 51-100 miles.",
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      "text": "Public perception of carbon footprint: 83%",
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      "text": "As with the Global Market Average, most Britons (83%) could not say how many miles of driving a beef burger was equivalent to. Of those who answered, 15% believed this to be 50 miles or less. The average answer (24 miles) was at the bottom end of the true range.",
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      "kind": "source-note",
      "text": "Base: 1,000 online adults aged 16-74, 19 Feb – 5 Mar 2021. Source: Our World in Data, 2020. IEA 2021.",
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      "kind": "title",
      "text": "Q. The amount of carbon dioxide released into the atmosphere as a result of making one beef burger is equivalent to driving how far in a car?",
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