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  "documentTitle": "PERILS OF PERCEPTION",
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  "authorName": "Ipsos",
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  "notes": "The slide highlights a significant knowledge gap, as 86% of respondents could not estimate the distance.",
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      "kind": "callout",
      "text": "Mean: 27 miles",
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      "text": "The true journey range is between 24 and 75 miles, depending on car efficiency. The average answer (27 miles) came just within the lower end of this range.",
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      "text": "Global Market Average",
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      "text": "miles: 27",
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      "kind": "paragraph",
      "text": "Global Market Average – mean in miles. The majority of respondents (86%) could not say how many miles of driving a beef burger was equivalent to. Of those who answered, 1 in 10 (11%) believed this to be 50 miles or less. The true journey range is between 24 and 75 miles, depending on car efficiency. The average answer (27 miles) came just within the lower end of this range.",
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      "kind": "source-note",
      "text": "Base: 21,011 online adults aged 16-74 across 30 markets, 19 Feb – 5 Mar 2021. Source: Our World in Data, 2020. You want to reduce the carbon footprint of your food? Focus on what you eat, not whether your food is local. Available here: https://ourworldindata.org/food-choice-vs-eating-local ; IEA 2021. Tracking Transport 2020. Available here: https://www.iea.org/reports/tracking-transport-2020/rail#abstract . Quarter pounder burger patty weight of 113.4g is assumed.",
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      "kind": "title",
      "text": "Q. The amount of carbon dioxide released into the atmosphere as a result of making one beef burger is equivalent to driving how far in a car?",
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