{
  "docId": "019dd923-5de0-76bd-a165-ecb62fa22451",
  "docSlug": "ec7914a3d26e4467",
  "documentTitle": "PERILS OF PERCEPTION",
  "authorId": "misc",
  "authorName": "Ipsos",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.778,
  "pageNumber": 21,
  "pageCount": 30,
  "prevPage": 20,
  "nextPage": 22,
  "slideType": "key_messages",
  "function": "summarize",
  "density": "sparse",
  "nDataPoints": 0,
  "notes": "The slide uses a blue background with white text, typical of Ipsos 'Perils of Perception' reports.",
  "elementsJson": [
    "headline_text"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5de0-76bd-a165-ecb62fa22451/21",
  "deckHref": "/decks/019dd923-5de0-76bd-a165-ecb62fa22451",
  "deckJsonHref": "/decks/019dd923-5de0-76bd-a165-ecb62fa22451.json",
  "deckAnchorHref": "/decks/019dd923-5de0-76bd-a165-ecb62fa22451#slide-21",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "Going plant-based makes more of a difference to your carbon footprint than eating local, but the public guess this is the other way around.",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd951-f95c-723d-8f27-a467f8229f8b",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.02,
        "w": 0.2,
        "x": 0.08,
        "y": 0.95
      },
      "kind": "source-note",
      "text": "© Ipsos | Perils of Perception 2021 | April 2021 | PUBLIC",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "dd99adca-c6c1-4996-aaa5-21f121535ad5",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.4,
        "w": 0.8,
        "x": 0.1,
        "y": 0.3
      },
      "kind": "title",
      "text": "Going plant-based makes more of a difference to your carbon footprint than eating local, but the public guess this is the other way around.",
      "attrs": null,
      "subkind": "action-title",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "92e671d1-d74c-4bde-a70d-d746d42a12a7",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Audience Definition",
      "slug": "audience-definition",
      "agent": "Storyteller",
      "layer": "slide",
      "matchId": "e7fd74f7-6091-4962-be45-4286029e74ef",
      "evidence": "The slide presents findings about public perception, indicating a focus on audience understanding.",
      "confidence": 0.7
    },
    {
      "name": "Data Story Arc",
      "slug": "data-story-arc",
      "agent": "Storyteller",
      "layer": "slide",
      "matchId": "4de870fc-c6fe-439b-9fd3-b64964c7fc87",
      "evidence": "The slide uses data to tell a story about public perception of carbon footprint.",
      "confidence": 0.6
    }
  ],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 24,
      "from": 10,
      "beatId": "e6aa3da9-8fe9-4438-86c0-ecabd1ec990a",
      "arcName": "Problem-Agitate-Solution",
      "arcSlug": "problem-agitate-solution",
      "beatName": "Solution",
      "beatSlug": "problem-agitate-solution-solution-provide-relief",
      "evidence": "The deck offers a solution by providing data-driven insights and education on climate change and its impacts.",
      "position": 2,
      "confidence": 0.8,
      "parentBeatName": "Resolution",
      "parentBeatSlug": "resolution"
    }
  ],
  "loops": [
    {
      "to": 25,
      "from": 20,
      "name": "Mece Breakdown",
      "slug": "40-mece-breakdown",
      "bestFor": "Problem structuring, ensuring completeness, strategic analysis",
      "matchId": "94fc4c11-4cce-4cea-bc52-693a9e415633",
      "evidence": "The deck presents data on the relative impacts of different actions on greenhouse gas emissions.",
      "position": 2,
      "objective": "What are the relative impacts of different actions on greenhouse gas emissions?",
      "structure": "The Whole -> Category A (distinct) -> Category B (distinct) -> Category C (distinct) -> Complete Coverage",
      "confidence": 0.6,
      "description": "Divide a complex topic into mutually exclusive, collectively exhaustive categories"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}