{
  "docId": "019dd923-5de0-76bd-a165-ecb62fa22451",
  "docSlug": "ec7914a3d26e4467",
  "documentTitle": "PERILS OF PERCEPTION",
  "authorId": "misc",
  "authorName": "Ipsos",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.778,
  "pageNumber": 15,
  "pageCount": 30,
  "prevPage": 14,
  "nextPage": 16,
  "slideType": "case_study",
  "function": "diagnose",
  "density": "dense",
  "nDataPoints": 5,
  "notes": "Highlights the gap between public perception (surveyed) and reality (actual data).",
  "elementsJson": [
    "paragraph",
    "pie_chart",
    "bar_chart_stacked"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5de0-76bd-a165-ecb62fa22451/15",
  "deckHref": "/decks/019dd923-5de0-76bd-a165-ecb62fa22451",
  "deckJsonHref": "/decks/019dd923-5de0-76bd-a165-ecb62fa22451.json",
  "deckAnchorHref": "/decks/019dd923-5de0-76bd-a165-ecb62fa22451#slide-15",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "Two in five (43%) believe conflict to be the greater cause of internal displacement, while a third (32%) chose climate and weather-related disasters.",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd951-f95c-723d-8f27-b01a99b62d85",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.7,
        "w": 0.22,
        "x": 0.74,
        "y": 0.18
      },
      "kind": "chart",
      "text": "True causes of new displacements (million people), first half of 2020*",
      "attrs": null,
      "subkind": "bar-stacked",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "2f637ef1-07a2-4a7f-8260-401568205c0f",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.7,
        "w": 0.3,
        "x": 0.35,
        "y": 0.1
      },
      "kind": "chart",
      "text": "Global Market Average",
      "attrs": null,
      "subkind": "pie",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "9ae1b6b7-f95e-48d2-b240-ac1e8bcad497",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "Internal displacement: 14.6M",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd951-f95c-723d-8f27-b5250d8866cd",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.4,
        "w": 0.26,
        "x": 0.04,
        "y": 0.52
      },
      "kind": "paragraph",
      "text": "Global Market Average: Two in five (43%) believe conflict to be the greater cause of internal displacement, while a third (32%) chose climate and weather-related disasters. The true cause (climate and weather) accounted for two thirds (67%) of new displacements in the first six months of 2020.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "b6f7a293-088a-4493-9ab5-184678075afa",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.06,
        "w": 0.4,
        "x": 0.31,
        "y": 0.89
      },
      "kind": "source-note",
      "text": "Base: 21,011 online adults aged 16-74 across 30 markets, 19 Feb – 5 Mar 2021. *Source: GRID, 2020. 2020 Mid-Year Update.",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "cf63b1b0-4172-407c-a56b-48e367333efa",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.45,
        "w": 0.26,
        "x": 0.04,
        "y": 0.06
      },
      "kind": "title",
      "text": "Q. In 2020, do you think more people suffered internal displacement as a result of conflict (such as war, criminal and political violence) or as a result of climate and weather-related disasters (such as hurricanes, storms and flooding)?",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "e5abc009-c1ff-4840-83a9-099bd9538961",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 24,
      "from": 10,
      "beatId": "e6aa3da9-8fe9-4438-86c0-ecabd1ec990a",
      "arcName": "Problem-Agitate-Solution",
      "arcSlug": "problem-agitate-solution",
      "beatName": "Solution",
      "beatSlug": "problem-agitate-solution-solution-provide-relief",
      "evidence": "The deck offers a solution by providing data-driven insights and education on climate change and its impacts.",
      "position": 2,
      "confidence": 0.8,
      "parentBeatName": "Resolution",
      "parentBeatSlug": "resolution"
    }
  ],
  "loops": [
    {
      "to": 19,
      "from": 14,
      "name": "Voice Of Customer",
      "slug": "51-voice-of-customer",
      "bestFor": "Product strategy, customer experience, market research",
      "matchId": "38bd7132-98a4-4704-99aa-57caa0043c6d",
      "evidence": "The deck presents data on public perceptions of climate change and its impacts.",
      "position": 1,
      "objective": "How do people perceive climate change and its impacts?",
      "structure": "What Customers Say (Verbatim) -> The Pattern Across Voices -> The Insight -> The Response",
      "confidence": 0.6,
      "description": "Let customer quotes and feedback drive the narrative and validate the insight"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}