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  "documentTitle": "Bain UC Berkeley Operational Excellence",
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      "text": "The objective is to keep all important constituencies informed regarding the process, progress, and findings from the Operational Excellence Effort, and to hear input about the opportunities and challenges related to improving operational effectiveness at Berkeley.",
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      "text": "Solicit input - meet with all major stakeholders and constituent groups to gather input on the Operational Excellence Effort and potential opportunities; Establish communication plan objectives - identify a clear and concise set of priorities objectives; Segment the audience - understand audience segments, determine specific communication needs by segment, and tailor the message as appropriate; Focus on key themes - emphasize a few, simple, and powerful themes across the university; Execute media strategy - choose the most effective media for each theme and execute customized campaigns; Develop tracking metrics - track acceptance of message delivery, build on positive coverage and PR, and take quick action to mitigate any negative coverage; and Incorporate feedback - adjust communications real-time for optimal impact.",
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      "text": "We expect this stage of work to take 8-10 weeks.",
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      "text": "Throughout Operational Excellence, we will work with University Communications and the Steering Committee to tailor and execute a detailed communications and stakeholder management plan. Starting before contract signing, we will identify important constituents and stakeholder groups – e.g., faculty, students, staff organizations, on-campus unions, etc. We will leverage prior work by the University as well as Bain experience with other University and corporate clients to:",
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      "text": "The goal of this stage is to solicit feedback from key stakeholders on each of the potential options in order to better understand pros, cons, and likely barriers to success, including organizational reaction. Although we will involve stakeholders throughout every stage of the project, it will be critical in this phase of work to engage stakeholders in constructive dialogue around the potential options in order to provide transparency and give them a voice in the process before the University decides on a course of action. We will also take input from this group of stakeholders to refine the options as appropriate.",
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      "text": "4- Vet Options",
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