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  "documentTitle": "Understanding the path to digital marketing maturity",
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      "text": "Digital marketing maturity can unlock significant benefit for brands across Asia Pacific.",
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      "text": "Maturity level of digital marketing in Asia Pacific is at parity with Europe and features best-in-class brands\n65% of Asia Pacific brands are in the ‘Multi-moment’ and ‘Connected’ stages, with 35% in the lower ‘Emerging’ and ‘Nascent’ stages\nIndia is a step ahead of both Asia Pacific and Europe in digital maturity, with an average maturity score of 1.87 and 39% of brands sitting in the ‘Multi-moment’ and ‘Connected’ stages",
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      "text": "Digital marketing maturity can unlock significant benefit for brands across Asia Pacific\nTop quartile of mature brands have achieved 11% annual incremental revenue and 18% cost efficiency on average, 2x impact compared to bottom quartile of mature brands\nThese top quartile brands also expect their revenue to grow 17pp in the future, compared to 11pp for bottom quartile brands",
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      "text": "Several key enablers are critical towards unlocking the potential of digital marketing such as leveraging first party data, CEO sponsorship and agile ways of working\nAll ‘Multi-moment’ brands use first party data in most marketing campaigns consistently or frequently, compared to only 30% of ‘Nascent’ brands\nBrands with CEO sponsorship show 1.5x higher maturity than brands with limited sponsorship\nBrands that adopt agile ways are often 1.4x more mature than brands without",
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      "text": "incremental revenue: 11%",
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      "text": "The Boston Consulting Group (BCG) and Google have collaborated to conduct a study on digital marketing across the Asia Pacific region to find the best practices of digital marketing, identify the roadmap to achieve these best practices, and discover the value of improving such capabilities. Over 180 brands across Asia Pacific took part in a quantitative survey and over 30 interviews were conducted with digital leaders within the region.",
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