{
  "docId": "019dd923-5de0-76bd-a165-b7b9bce4103b",
  "docSlug": "fc8b639a744da652",
  "documentTitle": "Understanding the path to digital marketing maturity",
  "authorId": "misc",
  "authorName": "BCG",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.778,
  "pageNumber": 16,
  "pageCount": 18,
  "prevPage": 15,
  "nextPage": 17,
  "slideType": "roadmap",
  "function": "present_solution",
  "density": "sparse",
  "nDataPoints": 0,
  "notes": "The slide uses a simple numbered process flow to outline the maturity journey.",
  "elementsJson": [
    "headline_text",
    "numbered_list"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5de0-76bd-a165-b7b9bce4103b/16",
  "deckHref": "/decks/019dd923-5de0-76bd-a165-b7b9bce4103b",
  "deckJsonHref": "/decks/019dd923-5de0-76bd-a165-b7b9bce4103b.json",
  "deckAnchorHref": "/decks/019dd923-5de0-76bd-a165-b7b9bce4103b#slide-16",
  "components": [
    {
      "bbox": {
        "h": 0.5,
        "w": 0.9,
        "x": 0.05,
        "y": 0.35
      },
      "kind": "list",
      "text": "1. Start with an honest assessment of your maturity\n2. Set an ambitious yet realistic goal aligned with changing consumer expectations\n3. Plan the roadmap to reach your goal in accordance with regulations",
      "attrs": null,
      "subkind": "numbered",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "8d2bfd01-199c-4e13-84fe-c1b53950eec8",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.35,
        "x": 0.05,
        "y": 0.94
      },
      "kind": "source-note",
      "text": "Source: BCG Digital Marketing Maturity study 2019, Asia Pacific brands",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "7853b731-0e42-4d2b-81fe-0b3c9dea81b5",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.85,
        "x": 0.05,
        "y": 0.09
      },
      "kind": "title",
      "text": "The journey to maturity begins with assessing where you are and where you want to go",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "c2b793bc-df28-47ee-85ab-33a80e8e2fe1",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [
    {
      "name": "maturity-model",
      "slug": null,
      "matchId": "1af26c74-2be8-42cf-bc89-72404b1c6564",
      "evidence": "The slide explicitly discusses a 'journey to maturity' and assessing current vs. target states.",
      "confidence": 0.9
    }
  ],
  "arcBeats": [
    {
      "to": 18,
      "from": 10,
      "beatId": "ca4b87e1-d18a-47e9-a77d-5d989f4f455d",
      "arcName": "The Consultant's Gambit",
      "arcSlug": "consultants-gambit",
      "beatName": "Impact & Next Steps",
      "beatSlug": "consultants-gambit-impact-next-steps",
      "evidence": "Slides 10-18 discuss impact and next steps.",
      "position": 3,
      "confidence": 0.8,
      "parentBeatName": "Resolution",
      "parentBeatSlug": "resolution"
    }
  ],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}