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  "documentTitle": "Understanding the path to digital marketing maturity",
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  "notes": "The chart shows a 1.5x uplift in maturity score for CEO-sponsored brands.",
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      "text": "Biggest driver? Our Chairman - he is really keen to see development in our digital marketing. It's hard, but at least when you dream, you can do it",
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      "text": "Biggest driver? Our Chairman - he is really keen to see development in our digital marketing. It's hard, but at least when you dream, you can do it. — Travel & Leisure company (Thailand)",
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      "text": "Taken from responses to \"At what level in your company is data-driven marketing championed?\" Source: BCG Digital Marketing Maturity study 2019, Asia Pacific brands",
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