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  "notes": "Source: BCG Digital Marketing Maturity study 2019, Asia Pacific brands",
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      "text": "Note: Average reported by surveyed brands in top and bottom quartile of maturity; Taken from responses to \"What level of annual incremental revenue impact has your company achieved from data driven marketing?\", \"What annual incremental revenue do you believe it is possible to achieve in your company at full potential?\" Source: BCG Digital Marketing Maturity study 2019, Asia Pacific brands",
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