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  "documentTitle": "U.S. Podcast Advertising Revenue Study",
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  "notes": "Part of the PwC / IAB FY 2020 Podcast Ad Revenue Study.",
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      "text": "Continued M&A as well as partnerships with celebrities and influencers to engage broader audiences are expected.\nCompetition and partnerships will also continue to evolve via new audio experiences such as Clubhouse, Twitter Spaces, Discord, and Facebook Live Audio Rooms.\nBuyers and sellers should now be aggressively considering:\n- Investing in continued innovation in Podcast products, services, and ad formats.\n- Engaging with partners to co-create a consumer experience that leverages the unique properties of the format.",
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